1 800 FLOWERS COM INC

1-800-FLOWERS.COM, Inc.

Overview

1-800-FLOWERS.COM, Inc. and its subsidiaries operate a direct-to-consumer, multi-brand e-commerce and fulfillment platform focused on gifting and celebratory products. The company's mission is to be a leading authority on thoughtful gifting, helping customers express themselves and connect with others through a wide range of gifts and personalized products. Its strategic approach is organized as a "Celebratory Ecosystem" built around a portfolio of premium gifting brands and a scalable marketplace platform.

Brand portfolio

Main brands and related businesses:

• 1-800-Flowers.com
• 1-800-Baskets.com
• FruitBouquets.com
• BloomNet
• Napco
• DesignPac
• Card Isle
• Cheryl’s Cookies
• Harry & David
• PersonalizationMall.com
• Shari’s Berries
• Things Remembered
• The Popcorn Factory
• Moose Munch
• Wolferman’s Bakery
• Vital Choice
• Scharffen Berger
• Simply Chocolate

Loyalty and ecosystem:

• Celebrations Passport loyalty program offers members free standard shipping and no service charge on eligible products across the brand portfolio.

Recent acquisitions:

• Card Isle (acquired April 3, 2024) — expands greeting card capabilities across brands.
• Scharffen Berger (acquired July 1, 2024) — adds premium chocolate and specialty treats to the Gourmet Foods & Gift Baskets segment.

Business segments and offerings

Consumer Floral & Gifts:

• Direct-to-consumer, multi-channel provider of fresh flowers, floral and fruit arrangements, plants, gifts, balloons, keepsakes, jewelry, plush items, and artistically carved fruit arrangements.
• E-commerce for personalized gifts through Personalization Mall and Things Remembered.
• Direct ship program for flowers (including fresh-from-the-farm options) and personalized gifts.

BloomNet:

• Services for professional florists including settlement processing, advertising and member directories, Bloomlink order referral system, web hosting, marketing, education, and point-of-sale systems.
• Wholesale floral supplies and support for independent florists and franchisees to fulfill 1-800-Flowers.com brand orders.

Gourmet Foods & Gift Baskets:

• Multi-channel retailer and producer of premium gift fruit, brand-name cookies and baked goods, chocolate and confections, gift baskets, popcorn, dipped berries, gift towers and bakery gifts.
• Brands include Cheryl’s Cookies, The Popcorn Factory, Moose Munch, Harry & David, Wolferman’s Bakery, Cushman’s, Vital Choice, Scharffen Berger, Mrs. Beasley’s, Simply Chocolate, and 1-800-Baskets.com (via DesignPac).
• Product packaging emphasizes giftability with seasonal, occasion-specific, and customizable options (including corporate branding on tins).

Fulfillment, manufacturing and operations

• Hybrid fulfillment model combining BloomNet florists, company-owned distribution centers, and third-party vendors to provide same-day, next-day, and scheduled delivery.
• Manufacturing footprint:
  • Cheryl’s Cookies, Mrs. Beasley’s and other baked goods produced in company facilities (e.g., Westerville, OH; Medford, OR; Lake Forest, IL; and other sites).
  • Harry & David products produced primarily in Medford, OR; Scharffen Berger produced in Ashland, OR.
  • Dipped berries and other treats produced via a network of drop-ship vendors.
• Distribution and inventory:
  • Distribution from a mix of company-owned and leased facilities nationwide to reduce transit time and logistics costs.
  • Seasonal inventory build-ups, with peak activity in the November holiday season and other gifting periods.

Customer base and engagement

• Celebrations Passport has about 0.8 million members.
• Celebrations Passport and multi-brand customers represent about 20% of customers and roughly 35% of revenue.
• Celebrations Passport members spend on average 2x to 3x the amount of non-members.

Technology, marketing and growth strategy

• Platform designed as a scalable marketplace with a focus on cross-brand synergies and cross-selling across a broad product range.
• Emphasis on data-driven personalization, marketing automation, and AI-enhanced customer experiences; investments in analytics, mobile commerce, and new marketing channels.
• Integrated marketing mix including digital advertising, traditional media, direct response, PR, social media, and strategic partnerships.
• Technology and cybersecurity governance with a 24/7 Security Operations Center for risk management.

Employees and location footprint

• As of June 28, 2026, approximately 3,300 full- and part-time employees, all located in the United States.
• Network of properties for manufacturing, distribution, and administrative functions, including facilities in Medford (OR), Bolingbrook (IL), Hebron (OH), Obetz (OH), Atlanta (GA), Groveport (OH), Jacksonville (FL), Lake Forest (IL), Jericho (NY), Westerville (OH), and other locations.
• Major farming and orchard assets in Oregon (Jackson County and Josephine County) to support Harry & David fruit production; additional orchard and land holdings also located in Oregon.

Acquisitions and strategic expansion

• Card Isle acquisition (April 3, 2024) expanded greeting card capabilities across brands.
• Scharffen Berger acquisition (July 1, 2024) expanded premium chocolate and specialty treats offerings within the Gourmet Foods & Gift Baskets segment.

Financial context

• In fiscal 2026, second-quarter revenues represented approximately 47% of annual revenues.
• Impairment-related non-cash charges on goodwill and certain trademarks were recorded in prior years: $45.2 million (FY2026), $143.8 million (FY2025), and $19.8 million (FY2024).
• Celebrations Passport and multi-brand customers account for roughly 35% of revenue.

Governance and risk

• Formal risk and cybersecurity governance framework with a Technology and Cybersecurity Committee and Board-level oversight of data privacy, security, and IT infrastructure.
• Compliance programs addressing privacy, data protection, and consumer protection laws across multiple jurisdictions.

Stock and investor context

• Public company traded on the NASDAQ Global Select Market under the ticker symbol FLWS.
• Investor materials and SEC filings are available via the company’s investor relations website.

Summary

1-800-FLOWERS.COM operates a diversified, multi-brand gifting platform combining flowers, fruit, gourmet foods, personalized gifts, and greeting cards, supported by a nationwide fulfillment network and BloomNet services for florists. The company draws on a large customer base and a loyalty program (Celebrations Passport) to drive repeat business, with substantial contributions from Passport and multi-brand customers. Its strategy includes category expansion through acquisitions, a technology-driven omnichannel approach, and targeted marketing to grow purchase frequency and average order value across its brands.