Abercrombie & Fitch Co.

Overview

Abercrombie & Fitch Co. is a global, digitally led, omnichannel retailer offering apparel, personal care products, and accessories for men, women, and kids. The company operates through company-owned stores and digital channels, along with franchise, wholesale, and licensing arrangements. Its primary brand families are Abercrombie and Hollister, including related lines such as Abercrombie kids, Your Personal Best (YPB), and Gilly Hicks.

Geographic footprint

The business reports results and manages operations across three regions:

• Americas (North and South America)
• Europe, the Middle East and Africa (EMEA)
• Asia-Pacific (APAC)

As of January 31, 2026, the company operated 889 total locations (company-owned and franchise).

Store network and channels

Total stores (as of Jan 31, 2026):

• Company-owned stores: 829
• Franchise stores: 60
• Total stores: 889

Company-owned stores by brand and region (total company-owned = 829):

• Abercrombie: Americas 239; EMEA 36; APAC 31; Total 306
• Hollister: Americas 396; EMEA 101; APAC 26; Total 523
• Company-owned total by region: Americas 635; EMEA 137; APAC 57

Franchise stores by region (total franchise = 60):

• Abercrombie: Americas 20; EMEA 9; APAC 8
• Hollister: Americas 10; EMEA 10; APAC 3
• Franchise total by region: Americas 30; EMEA 19; APAC 11

The company sells through digital platforms and mobile apps and maintains a significant in-person presence, particularly through Hollister stores.

Customers and digital reach

• Ships to customers in more than 105 countries
• Processes transactions in 21 currencies and 17 payment forms
• Mobile devices generated over 89% of the company’s digital traffic in Fiscal 2025
• Customer loyalty programs: myAbercrombie and Hollister House Rewards

Sourcing and distribution

Sourcing:

• Works with approximately 124 vendors across 15 countries
• Approximately 37% of cost of merchandise receipts from vendors in Vietnam; 26% from Cambodia
• Largest vendor accounted for about 8% of merchandise sourced in Fiscal 2025

Distribution and logistics:

• Uses both company-owned and third-party distribution centers and multiple contract carriers for North America and global shipments
• Examples of distribution centers (ownership status as of Jan 31, 2026):
  • New Albany, Ohio: two company-owned centers (one serving store and digital operations; one serving only digital operations)
  • Bergen op Zoom, Netherlands: third-party
  • Shanghai, China: third-party
  • Goodyear, Arizona: third-party

Technology and systems

• Ongoing modernization of systems to support omnichannel operations
  • Merchandising ERP upgraded and went live in March 2026
  • Upgrades to data platforms to improve reporting and analytics
  • Use of AI-assisted processes to support business operations and customer experience
• The company recognizes risks associated with large-scale ERP transformations and potential short-term impacts from go-live transitions

Corporate offices and leadership

• Global headquarters: New Albany, Ohio (company-owned)
• Regional headquarters: London, United Kingdom; Shanghai, China

Workforce

• Approximately 43,200 associates globally as of January 31, 2026
  • Approximately 36,600 are part-time
  • Approximately 34,800 employees in the U.S.; about 8,400 outside the U.S.

Fiscal year and seasonality

• Fiscal year ends on the Saturday closest to January 31
• Fiscal year length can be 52 or 53 weeks (for example, Fiscal 2023 was 53 weeks)
• Business is seasonal, with primary selling seasons in Spring (Q1 and Q2) and Fall (Q3 and Q4)

Selected financial detail

• The company incurred approximately $90 million of net tariff expense in Fiscal 2025 (about 170 basis points of net sales for that year)