Adobe Inc.

Mission and core business

• Mission: empower everyone to create.
• Builds platforms and tools that enable creativity, productivity, and personalized customer experiences.
• Focuses on end-to-end content workflows and digital experiences, powered by an AI platform that combines first‑party and partner AI models, agents, and data.
• Emphasizes brand safety, IP protection, reliability, and security across its solutions.

Strategy and growth focus

• Two primary customer groups:
  • Business professionals and consumers
  • Creative and marketing professionals
• Growth priorities:
  • Expand relationships with existing customers
  • Drive new customer adoption
  • Deliver value across desktop, web, and mobile
  • Scale digital and enterprise routes to market and expand the partner ecosystem

AI strategy

• Integrate AI across applications via an AI platform with agent capabilities.
• Offer model choice: Adobe Firefly models, partner models, and customized models.
• Build agents and AI assistants to enhance productivity and creativity.
• Use first‑party data assets to improve AI capabilities.

Core differentiators

• End-to-end ecosystem spanning ideation, creation, production, and activation.
• Tight integration of Experience Platform with creative and marketing tools.
• Content data governance, safety, and IP protections.

Principal solutions and product families

• Acrobat Solutions
  • Acrobat Studio: all-in-one platform with Acrobat, Express, and AI agents
  • Acrobat AI Assistant: summarization, Q&A, intelligent citations, content generation
  • Acrobat Reader: free PDF viewing and annotation
  • Acrobat Pro and Acrobat Standard: advanced PDF features
• Adobe Express: AI content creation app for video, marketing, and social content
• Creative & Marketing Professionals (Creative Cloud Pro and related apps)
  • Photoshop, Illustrator, Lightroom, Premiere Pro, After Effects
  • Substance 3D Collection: Stager, Painter, Sampler, Assets, Modeler
  • Adobe Stock: assets and integration with apps
  • Firefly family: generative AI models for image, video, vector, and audio
  • Firefly App, Firefly Custom Models, Firefly Foundry, Firefly Services
  • GenStudio: end-to-end content supply chain for ideation, creation, production, and activation
• Experience and marketing solutions
  • Adobe Experience Platform: data integration, real-time profiles, AI insights
  • Adobe Experience Manager: Assets, Sites, Forms
  • Analytics: Adobe Analytics, Customer Journey Analytics
  • Real-Time Customer Data Platform (Real-Time CDP)
  • Journey Optimizer, Marketo Engage, Commerce
  • GenStudio for Performance Marketing: AI-first workflow
  • Brand Concierge: AI-powered agent/configuration
• Creative and marketing operations / automation
  • Adobe GenStudio for content operations with integrations to third-party platforms
  • Adobe Workfront: work management
  • Adobe Experience Manager Assets: digital asset management and related GenStudio components
• Other software and platforms
  • Adobe Mix Modeler: marketing mix modeling and attribution
  • Adobe Journey Optimizer, Adobe Customer Journey Analytics
  • Adobe Real-Time CDP, Adobe Commerce (open, extensible commerce platform)
  • Adobe Analytics for data insights
• Hardware / 3D and stock
  • 3D and design tools; Substance 3D assets and models
• Subscriptions and licensing
  • SaaS or hosted/managed services; multi-year terms; some perpetual licenses with maintenance
  • Generative credit schemes for AI features in Creative Cloud and Firefly-enabled plans

Segments and reporting

• Fiscal 2025 segments: Digital Media, Digital Experience, Publishing and Advertising.
• Effective in the first quarter of fiscal 2026, Adobe will combine these into a single operating and reportable segment.

Operations and channels

• Direct sales force and global field offices.
• Distribution via app stores and adobe.com (subscription-based licensing).
• Delivery models include SaaS/managed services, multi-year terms, and pay-per-use.
• Freemium entry points (for example, Acrobat Reader) alongside paid tiers (Pro/Standard).

Global footprint

• Field offices in numerous countries, supporting global selling and services.

People and culture

• Adobe for All: emphasis on an inclusive, hybrid work model.
• Education and development
  • Global Talent Development programs
  • Learning Fund: up to $11,000 per year for education and training
• Workforce
  • 31,360 employees as of November 28, 2025 (approximately 50% in the United States and 50% internationally)
  • Employee attrition rate in fiscal 2025: 9.9%

Investor and regulatory disclosures

• Investor information is available on Adobe’s Investor Relations site.
• Public disclosures include risk factors covering AI, competition, security, compliance, and other operational risks.