Alliance Entertainment is a global distributor and retailer of physical entertainment and collectible products (vinyl, CDs, DVDs/Blu‑ray, video games, electronics, licensed merch) offering multi-channel wholesale, direct-to-consumer brands, 3PL/drop-ship fulfillment, and technology-enabled authentication.

# Alliance Entertainment

Alliance Entertainment is a global distributor and retailer of physical entertainment and collectible products, including vinyl records, CDs, DVDs, Blu-rays, video games, electronics, and licensed fan merchandise.

## Direct-to-consumer brands
- Critics’ Choice Video
- Collectors’ Choice Music
- Movies Unlimited
- DeepDiscount
- PopMarket
- Blowitoutahere
- Fulfillment Express
- ImportCDs
- GamerCandy
- WowHD

## Content creators and retail partners
Serves major studios, labels, publishers, and retailers, including Universal Pictures, Warner Bros. Home Video, Walt Disney Studios, Sony Pictures, Lionsgate, Paramount Pictures, Universal Music Group, Sony Music, Warner Music Group, Microsoft, Nintendo, Take-Two, Electronic Arts, Ubisoft, Square Enix; and retailers such as Walmart, Amazon, Best Buy, Barnes & Noble, Wayfair, Costco, Dell, Verizon, Kohl’s, Target, and Shopify.

## Business model
Multi-channel distribution supporting retail distribution and direct-to-consumer fulfillment, including third-party logistics (3PL) and drop-ship capabilities. The company operates a scalable logistics platform with automation to support broad product selection, high in-stock availability, and fast fulfillment.

## New divisions and strategic focus
- Alliance Home Entertainment: Exclusive distributor of Paramount Pictures’ physical media (US/Canada) beginning January 1, 2025, and of Amazon MGM Studios’ physical media (US/Canada) beginning January 1, 2026; provides full-service production, marketing, and retail execution support.
- Handmade by Robots (HMBR): Acquired December 2024; designs licensed vinyl collectible figures.
- Alliance Authentic: Focused on licensed collectibles and branded merchandise; partnerships include Handmade by Robots, Master Replicas, and Wētā Workshop; uses Endstate Authentic technology for authenticated collectibles.
- Endstate Authentic LLC: Acquired December 31, 2025; provides NFC-enabled authentication and digital product identity technology to support authenticated resale and counterfeit prevention.

## Scale and reach
- Customers and storefronts: More than 4,000 customers; shipping to over 35,000 physical storefronts and about 200 online storefronts.
- Geographic footprint: Operations in more than 75 countries.
- Product range: Over 340,000 SKUs in stock; more than 400,000 products distributed worldwide from 600+ suppliers.
- Staffing: Approximately 724 employees on payroll and about 143 workers hired through staffing agencies (as of June 30, 2026); roughly 49% female and 51% male among payroll employees.
- Seasonality: Higher activity in October–December.

## Market position and growth priorities
Competitive strengths include service, selection, and technology; extensive direct-to-consumer and wholesale capabilities; a large catalog and strong fulfillment network; and exclusive studio partnerships through Alliance Home Entertainment and other divisions. Growth is pursued through acquisitions, expansion of high-margin product categories such as vinyl, SteelBook titles, and premium collectibles, and technology-enabled authentication and resale platforms.

## Revenue and customer concentration
- The top three customers represented approximately 45% of consolidated revenue for the year ended June 30, 2026; the top customer represented about 21% of consolidated net sales.
- The company notes customer concentration and the potential impact on margins and cash flows.

Alliance Entertainment is a global wholesaler and retailer of entertainment products, including music, movies, and gaming, serving over 4,000 retail customers worldwide.

# Alliance Entertainment Holding Corporation Overview

**Business Overview:**
Alliance Entertainment is a prominent global wholesaler and retailer specializing in entertainment products, including music, movies, gaming, and collectibles. It operates as a crucial intermediary in the entertainment industry, connecting suppliers with a diverse range of retail partners.

### Key Details:
- **Founded:** 1990 (originally as CD Listening Bar, Inc.)
- **Rebranded:** Alliance Entertainment Holding Corporation following the Business Combination Agreement on February 10, 2023.
- **Employees:** Approximately 657 as of June 30, 2024, with an additional 226 workers hired through staffing agencies.
- **SKU Inventory:** Over 325,000 unique products in stock, including:
  - **Gaming Products:** 31% of revenue
  - **Vinyl Records:** 30% of revenue
  - **DVD/Blu-Ray/UltraHD:** 19% of revenue
  - **Compact Discs:** 12% of revenue
  - **Collectibles and Consumer Products:** 4% of revenue

### Customer Base:
- **Number of Customers:** Over 4,000 retail customers
- **Storefronts:** Products distributed to over 35,000 storefronts
- **Independent Retailers:** Supplies to over 2,500 independent music and video retailers worldwide.

### Revenue and Market Presence:
- **Revenue:** Not specified in the shared text, but gaming and vinyl sales were highlighted as key segments contributing to the overall revenue, with growth contributions from each category noted.
- **Countries:** Products are sold in more than 70 countries.

### Business Model:
- **Sales Channels:** 
  - Direct-to-Consumer (DTC)
  - E-commerce platforms
  - Relationships with major retailers like Walmart, Amazon, and Best Buy.
- **Services Offered:**
  - Omni-channel solutions for retailers.
  - E-commerce distribution and inventory solutions, including Vendor Managed Inventory (VMI) solutions.
  - Fulfillment services for a wide array of entertainment products.

### Technology and Operations:
- Utilizes state-of-the-art warehousing and distribution technologies to enhance logistics, order fulfillment, and inventory management.

### Competitive Advantages:
- Extensive experience in distribution with over 30 years in operation.
- Strategic partnerships and comprehensive service offerings create significant barriers to entry for potential competitors.
- A proven track record of successful acquisitions contributing to growth and market presence.

### Future Strategy:
- Focus on growing through acquisitions and enhancing direct-to-consumer relationships, as well as expanding into new consumer product segments and investing in technological advancements.

### Summary:
Alliance Entertainment stands out in the physical media and entertainment product sectors, with a commitment to expanding its market reach and adapting to the evolving landscape of consumer preferences, particularly with the increasing demand for vinyl records and gaming products amid a competitive digital marketplace.

ALLIANCE ENTERTAINMENT HOLDING CORP

10-K / September 10, 2026

10-K / September 20, 2024

10-K / September 10, 2026

Alliance Entertainment

Direct-to-consumer brands

Content creators and retail partners

Business model

New divisions and strategic focus

Scale and reach

Market position and growth priorities

Revenue and customer concentration