Alta Equipment Group Inc.

Overview

Alta Equipment Group is one of North America’s largest integrated equipment dealership platforms. The company operates a broad branch network and provides end-to-end equipment solutions across multiple categories, combining sales, parts, service, and rentals.

Core business activities

• New equipment sales: Sells new heavy construction, material handling, and environmental processing equipment. Acts as a leading regional distributor for OEMs and often holds exclusive distribution rights in its territories.
• Used equipment sales: Sells pre-owned equipment sourced from trade-ins, leases, or open-market purchases and supports other segments with equipment population.
• Parts sales: Sells replacement parts to customers and supports its rental fleet with in-house inventory. The majority of parts are OEM replacement parts under exclusive agreements.
• Repair and maintenance services: Provides maintenance, repair, preventive maintenance, and warranty work through a large service network of trained technicians. Bills OEMs for warranty/service work where applicable.
• Rentals and rental equipment sales: Rents a wide range of equipment (heavy construction, compact, aerial, material handling, etc.). Cross-sells rentals with sales and parts/service and sells rental fleet equipment through rent-to-rent and rent-to-sell dynamics.

Additional capabilities

• Material handling: Design and build services for automated equipment installation and warehouse management system (WMS) integration.
• Integrated customer solutions: Combines sales, parts, service, and rental to grow aftermarket revenues and maximize lifetime customer value.

Geographic footprint

• Branch network: Over 80 locations across the U.S. and Canada.

United States locations by segment (MH = Material Handling, CE = Construction Equipment, MD = Master Distribution):

• Connecticut: MH 1, CE 1
• Maine: MH 1, CE 1
• Ohio: CE 2, MD 1
• Florida: CE 10
• Michigan: MH 11, CE 10
• Pennsylvania: CE 4
• Illinois: MH 4, CE 7
• Nevada: MD 1
• Rhode Island: MH 1
• New Hampshire: MH 1, CE 2
• Vermont: MH 1
• Massachusetts: MH 4, CE 1
• New York: MH 7, CE 3
• Virginia: MH 1

Canada:

• Ontario: MH 3, CE 1
• Quebec: MH 2, CE 1
• Maritime: CE 1

Customer base

• No single customer accounted for more than 1% of total revenues in 2025.
• The top ten customers combined represented approximately 6% of total revenues in 2025.
• End markets include manufacturing, distribution/logistics, construction, government, education, healthcare, wholesale/retail, utilities, mining, agriculture, and recycling/waste management.

Workforce

• Employees: Approximately 2,750 as of December 31, 2025.
• Skilled technicians: Approximately 1,175 hourly-paid technicians.
• Collective bargaining: About 650 employees are covered by collective bargaining agreements.
• Growth through acquisitions: 17 acquisitions completed since 2020.

Fleet, inventory, and financing

• Floor plan financing: New equipment inventory is typically financed via OEM floor plan facilities with promotional periods and is treated as working capital for new inventory in many cases.
• Equipment mix: New, used, and rental fleet equipment; rental activities create field population for future parts and service revenues.

OEM relationships and suppliers

• OEM partners: Maintains long-standing relationships with OEMs including Hyster-Yale, Volvo, JCB, Kubota, CNH, Takeuchi, McCloskey, and others. Holds exclusivity for new equipment and replacement parts in many territories and, in some cases, access to OEM software and training.
• Supplier concentration: Approximately 49% of equipment and aftermarket parts sold in 2025 came from five manufacturers (Volvo, Hyster-Yale, Kubota, CNH, Takeuchi).
• OEM financing risk: Relies on OEM captive finance companies for floor plan financing and could be affected by changes to those arrangements or OEM financial health.

Technology and operations

• IT systems: Uses an integrated platform (e-Emphasys ERP with CRM) to track inventory, labor, service history, and real-time data across facilities. Reporting and analytics are supported by a data warehouse; systems include cloud-based and some on-premise components.
• Operations: Real-time visibility into facilities, service scheduling, technician dispatch, mobile field service, and data integration with OEMs and third parties.

Growth and strategy

• Strategic priorities:
  • Secure exclusive dealership agreements with leading OEMs for designated territories.
  • Populate territories with equipment to drive higher-margin aftermarket revenues (parts/service).
  • Attract and retain skilled technicians through engagement with trade schools and colleges.
  • Pursue acquisitions for territory in-fill and expansion and target synergistic verticals (e.g., wholesale distribution and master dealer rights).
• Acquisition track record: 17 acquisitions since 2020.

Financial snapshot (selected items)

• Advertising and marketing: $8.4 million (2025), $9.9 million (2024), $10.2 million (2023).
• Health benefit plan expenses: ~$26.1 million (2025), $30.9 million (2024), $29.9 million (2023).
• 401(k) contributions: $5.7 million (2025), $5.8 million (2024), $5.4 million (2023).
• ESPP contributions: $0.4 million (2025), $0.5 million (2024), $0.2 million (2023).
• Goodwill and intangibles (12/31/2025): Goodwill $77.8 million; other intangible assets $48.0 million.
• Debt and liquidity: The company’s disclosures discuss substantial indebtedness and related liquidity risk.

Business model highlights

• Exclusive dealer relationships in many territories reduce direct competition for new equipment and parts for those brands.
• Aftermarket focus (parts and service) drives stable, higher-margin revenues.
• Cross-selling across sales, parts, service, and rental expands field population and customer lifetime value.
• Exposure considerations include seasonality and geographic factors, supply chain disruptions, and OEM finance arrangements that can affect inventory, pricing, and liquidity.