Amaze Holdings, Inc.

What the company does

• Amaze Holdings, Inc. is a technology-enabled, creator-powered commerce platform that enables creators, brands, and consumers to transact at scale.
• It provides end-to-end infrastructure for:
  • Designing, launching, marketing, and fulfilling products
  • Capturing and using high-value, first-party transaction data
• The company operates an asset-light model, using third-party manufacturing, logistics, and payment partners to support scalable commerce.
• In March 2025, following the acquisition of Amaze Software, the company shifted from a consumer-packaged goods focus to a software-driven commerce, data, and distribution platform for the creator economy.
• Operating segments:
  • E-commerce / Subscriptions (Core Business): Amaze platform, creator commerce operations, and related data and distribution initiatives
  • Wine Products (Non-Core): Legacy Fresh Vine wine business

Recent developments

• Acquisition of Amaze Software, Inc. (announced/closed March 7, 2025): Added end-to-end creator-powered commerce tools for product creation, e-commerce solutions, and managed services.
• Asset purchase of Food Channel (November 7, 2025): Acquired substantially all assets of Foodchannel.com LLC, including a digital media platform, intellectual property, and customer relationships. The transaction was structured cash-free, debt-free with a $650,000 convertible promissory note issued for consideration, a 10% holdback for potential indemnification, and the note converting into shares on January 6, 2026.
• Recorded a goodwill impairment in 2025 and reported significant net losses in 2025. The company is pursuing data monetization and expanded distribution channels.

Platform capabilities (core product features)

• Creator storefronts and digital commerce tools for branded online presences and direct consumer transactions
• Product design, merchandising, and catalog management for rapid development and iteration
• Integrated payment processing and order management
• On-demand manufacturing and third-party fulfillment integration
• Marketing, analytics, and performance optimization to improve engagement and conversions
• First-party transaction data capture across the platform lifecycle

Data and monetization

• Generates first-party data from platform activity, including purchase behavior, engagement, creator-audience relationships, and geographic/demographic insights
• Early-stage monetization efforts target platform performance improvements, personalization, and potential data-driven advertising and analytics offerings
• Data assets are expected to increase in value as platform usage grows

Distribution layer

• Developing verticalized distribution channels, such as the Food Channel, to organize creators and content by defined interest areas
• These channels are intended to improve audience engagement, distribution of offers, and repeat transaction activity

Legacy wine business

• Fresh Vine wine segment continues to operate through wholesale and direct-to-consumer channels
• Wine is not a material driver of long-term growth; wine revenues are expected to be a smaller portion of the business going forward

Financial snapshot (selected figures disclosed in filings)

• Employees: Approximately 28 full-time employees as of December 31, 2025
• Operating locations:
  • Offices: Costa Mesa, California; Newport, Kentucky
  • Warehousing: Two facilities in American Canyon, California
• Indebtedness: Approximately $7.1 million in notes payable and other indebtedness as of December 31, 2025
• Goodwill:
  • Goodwill on the balance sheet: $7.6 million
  • Goodwill impairment recorded in 2025: $34.3 million
• Revenue mix (2025): Wine business generated less than 10% of total revenues
• Profitability:
  • Net loss: Approximately $55.2 million for the year ended December 31, 2025
  • Net loss: Approximately $2.5 million for the year ended December 31, 2024
• Public-market actions:
  • 1-for-23 reverse stock split on June 12, 2025
  • Listed on NYSE American with potential delisting risk if certain price or size criteria are not met

Legal proceedings and risks

• Ongoing or potential litigation related to prior and current operations, including matters involving Teespring, Dubow Decorating, DinoCloud, Cameo, and Michaels
• A judgment in G&I IX Aviation v. Teespring awarded liquidated damages to the plaintiff; the company plans to pursue appeal or other appropriate responses
• Business and regulatory risks include data privacy and compliance, cybersecurity, intellectual property, vendor relationships, regulatory changes in privacy and data protection, and other litigation exposure

Facilities and IT

• IT environment combines in-house and third-party systems; the website is hosted by a third party and order processing relies on third-party services
• The company reports continued work on internal controls and public company readiness to support growth plans