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American Outdoor Brands, Inc. develops, sources, and sells outdoor lifestyle and shooting accessories under multiple brands to both domestic and international markets, leveraging innovation, digital marketing, and strategic acquisitions to grow its footprint.

# Company Overview

## Business Description
American Outdoor Brands, Inc. is a leading provider of outdoor lifestyle products and shooting sports accessories. The company's product portfolio encompasses a wide range of categories, including:

- **Hunting, Fishing, and Land Management**: Premium knives, land management tools, and accessories for hunting preparedness.
- **Meat Processing Equipment**: Devices and tools used for meat processing.
- **Outdoor Cooking and Camping**: Outdoor cooking appliances, grills, and camping/survival gear.
- **Shooting Sports Accessories**: Rests, vaults, and associated accessories; electro-optical devices such as hunting optics, firearm aiming devices, flashlights, and laser grips; reloading, gunsmithing, and firearm cleaning supplies.
- **Personal Security and Defense**: Products for personal protection, security solutions, and training systems.

### Manufacturing & Sourcing
- Develops and markets products primarily from its own facilities in Columbia, Missouri.
- Outsources most manufacturing and assembly to third-party suppliers in Asia (mainly China, Taiwan, Vietnam, Myanmar, Philippines).

### Brands and Market Focus
- Owns 20 distinct brands like **BUBBA**, **Crimson Trace**, **Schrade**, **Frankford Arsenal**, **Lockdown**, **Old Timer**, **Wheeler**, **Tipton**, **Uncle Henry**, **us**, **Grilla**, among others.
- Licenses additional well-known brands including **Smith & Wesson** and **Performance Center by Smith & Wesson**.
- Organizes its brands into four consumer verticals (brand lanes):
  - **Adventurer** (outdoor cooking, camping, fishing)
  - **Harvester** (hunting, meat processing)
  - **Marksman** (shooting range, firearm maintenance)
  - **Defender** (security, personal defense)

### Sales Channels
- **E-commerce**: Digital direct-to-consumer platforms and online retailers.
- **Traditional Distribution**: Sporting goods stores, specialty stores, mass-market retailers, and OEM partners.
- Major online retailer (including Amazon) accounts for 20.3% of net sales in fiscal 2025.
- The company maintains dedicated websites for its brands and enhances digital content to strengthen consumer relationships.

### Financial Highlights (Fiscal Year Ended April 30, 2025)
- **Net Sales**: $222.3 million (up 10.6% from $201.1 million in FY 2024)
- **Gross Profit**: $99.3 million (44.6% gross margin)
- **Net Loss**: $77,000 (vs. net loss of $12.2 million in FY 2024)
- **Adjusted EBITDA**: $17.7 million (up from $9.8 million in FY 2024)
- **Employees**: 299, primarily in the U.S.
- **Shareholders**: 223 record holders as of June 24, 2025
- **Market Capitalization**: Approximately $119.1 million (market value of stock held by non-affiliates based on October 31, 2024 stock price and 13.98 million shares)

### Corporate & Strategic Information
- **Incorporated**: Delaware, January 28, 2020.
- **Operational Facility**: 632,000 sq. ft. lease in Columbia, Missouri, with option to expand.
- **History**: Spin-off from Smith & Wesson Brands, Inc. on August 24, 2020.
- **Website**: [AOB.com](https://AOB.com), where they publish financial reports, governance materials, and sustainability reports.
- **Key Leadership**:
  - Brian D. Murphy: President & CEO (41 years old)
  - H. Andrew Fulmer: CFO (50 years old)
  - James E. Tayon: Chief Product Officer (35 years old)
  - Brent A. Vulgamott: COO (41 years old)
- **Major Trends**:
  - Focused on continuous innovation and new product development.
  - Invests in digital marketing, content creation, and expanding e-commerce.
  - Pursues strategic acquisitions, evidenced by the 2022 purchase of Grilla (outdoor cooking products).

## Key Performance Metrics
- **Sales Growth**: 10.6% increase year-over-year.
- **Profitability**: Net loss sharply reduced from $12.2 million to just $77,000.
- **Employees**: 299 full-time employees.
- **Shareholders**: 223 record holders; ~12.8 million shares outstanding.
- **Market Cap**: ~$119.1 million (as of October 2024).

## Summary
American Outdoor Brands, Inc. develops, sources, and sells outdoor lifestyle and shooting accessories under multiple brands to both domestic and international markets, leveraging innovation, digital marketing, and strategic acquisitions to grow its footprint. The company is committed to product development and brand expansion within four vertical markets—Adventurer, Harvester, Marksman, and Defender—with a focus on direct consumer engagement, a flexible supply chain, and a lean operating model.

The company is a leading provider of outdoor lifestyle products and shooting sports accessories, focusing on innovation and a diverse product range to enhance market share and customer loyalty.

# Company

## General business description
The company provides outdoor lifestyle products and shooting sports accessories across hunting, fishing, outdoor cooking, camping, shooting, and personal security and defense.

## Product categories
- Outdoor lifestyle products
  - Fishing and hunting tools: premium sportsman knives, tools, and accessories for enthusiasts
  - Land management tools: products for preparing for hunting and managing outdoor spaces
  - Harvesting products: items for processing after hunting or fishing activities
  - Outdoor cooking products: grills, smokers, and related cooking tools
  - Camping and survival gear: equipment for camping and emergency preparedness
- Shooting sports accessories
  - Optical devices: firearm aiming devices, flashlights, and electro-optic products
  - Reloading and gunsmithing supplies: maintenance and cleaning supplies for firearms
  - Storage solutions: vaults and security measures for firearms and related equipment

## Brands
The company operates 21 brands organized into four lanes:

- Adventurer Brands: Grilla, BUBBA, ust, Schrade, Imperial  
- Harvester Brands: Hooyman, Old Timer, T/C Accessories, BOG, Uncle Henry, MEAT! Your Maker  
- Marksman Brands: Caldwell, Wheeler, Tipton, Frankford Arsenal  
- Defender Brands: Lockdown, M&P Accessories, Performance Center by Smith & Wesson, Smith & Wesson Accessories, Crimson Trace, LaserLyte

## Operations and production
- Manufacturing: Some electro-optics are produced in Columbia, Missouri; most products are sourced from third-party manufacturers in Asia (primarily China).  
- Innovation: Approximately 30 product designers and engineers; the company launches over 200 new products annually.

## Financial highlights
- Revenue
  - FY 2024: $201.1 million
  - FY 2023: $191.2 million
  - FY 2022: $247.5 million
- Gross profit
  - FY 2024: $88.4 million
  - FY 2023: $88.1 million
  - FY 2022: $114.2 million
- Total assets
  - FY 2024: $240.6 million
  - FY 2023: $243.6 million
- Employees: 289 as of April 30, 2024, with the majority located in the United States

## Customer base
Primary customers are outdoor enthusiasts participating in:
- Recreation: target shooting, hunting, fishing, camping, and hiking
- Personal security and defense

Market participation:
- Approximately 168.1 million participants in outdoor recreation, representing 55% of the U.S. population aged six and older
- About 54 million anglers
- Roughly 15 million hunters
- Approximately 20 million regular target shooters

## Summary
The company focuses on product innovation, a structured brand approach, and meeting consumer needs in the outdoor and shooting sports markets. The strategy emphasizes expanding market share and strengthening customer loyalty through a diverse product portfolio and targeted marketing.

American Outdoor Brands, Inc.

10-K / June 25, 2026

10-K / June 26, 2025

10-K / June 27, 2024

10-K / June 25, 2026