Company Overview

Business Description

American Outdoor Brands, Inc. is a leading provider of outdoor lifestyle products and shooting sports accessories. The company's product portfolio encompasses a wide range of categories, including:

• Hunting, Fishing, and Land Management: Premium knives, land management tools, and accessories for hunting preparedness.
• Meat Processing Equipment: Devices and tools used for meat processing.
• Outdoor Cooking and Camping: Outdoor cooking appliances, grills, and camping/survival gear.
• Shooting Sports Accessories: Rests, vaults, and associated accessories; electro-optical devices such as hunting optics, firearm aiming devices, flashlights, and laser grips; reloading, gunsmithing, and firearm cleaning supplies.
• Personal Security and Defense: Products for personal protection, security solutions, and training systems.

Manufacturing & Sourcing

• Develops and markets products primarily from its own facilities in Columbia, Missouri.
• Outsources most manufacturing and assembly to third-party suppliers in Asia (mainly China, Taiwan, Vietnam, Myanmar, Philippines).

Brands and Market Focus

• Owns 20 distinct brands like BUBBA, Crimson Trace, Schrade, Frankford Arsenal, Lockdown, Old Timer, Wheeler, Tipton, Uncle Henry, us, Grilla, among others.
• Licenses additional well-known brands including Smith & Wesson and Performance Center by Smith & Wesson.
• Organizes its brands into four consumer verticals (brand lanes):
  • Adventurer (outdoor cooking, camping, fishing)
  • Harvester (hunting, meat processing)
  • Marksman (shooting range, firearm maintenance)
  • Defender (security, personal defense)

Sales Channels

• E-commerce: Digital direct-to-consumer platforms and online retailers.
• Traditional Distribution: Sporting goods stores, specialty stores, mass-market retailers, and OEM partners.
• Major online retailer (including Amazon) accounts for 20.3% of net sales in fiscal 2025.
• The company maintains dedicated websites for its brands and enhances digital content to strengthen consumer relationships.

Financial Highlights (Fiscal Year Ended April 30, 2025)

• Net Sales: $222.3 million (up 10.6% from $201.1 million in FY 2024)
• Gross Profit: $99.3 million (44.6% gross margin)
• Net Loss: $77,000 (vs. net loss of $12.2 million in FY 2024)
• Adjusted EBITDA: $17.7 million (up from $9.8 million in FY 2024)
• Employees: 299, primarily in the U.S.
• Shareholders: 223 record holders as of June 24, 2025
• Market Capitalization: Approximately $119.1 million (market value of stock held by non-affiliates based on October 31, 2024 stock price and 13.98 million shares)

Corporate & Strategic Information

• Incorporated: Delaware, January 28, 2020.
• Operational Facility: 632,000 sq. ft. lease in Columbia, Missouri, with option to expand.
• History: Spin-off from Smith & Wesson Brands, Inc. on August 24, 2020.
• Website: AOB.com, where they publish financial reports, governance materials, and sustainability reports.
• Key Leadership:
  • Brian D. Murphy: President & CEO (41 years old)
  • H. Andrew Fulmer: CFO (50 years old)
  • James E. Tayon: Chief Product Officer (35 years old)
  • Brent A. Vulgamott: COO (41 years old)
• Major Trends:
  • Focused on continuous innovation and new product development.
  • Invests in digital marketing, content creation, and expanding e-commerce.
  • Pursues strategic acquisitions, evidenced by the 2022 purchase of Grilla (outdoor cooking products).

Key Performance Metrics

• Sales Growth: 10.6% increase year-over-year.
• Profitability: Net loss sharply reduced from $12.2 million to just $77,000.
• Employees: 299 full-time employees.
• Shareholders: 223 record holders; ~12.8 million shares outstanding.
• Market Cap: ~$119.1 million (as of October 2024).

Summary

American Outdoor Brands, Inc. develops, sources, and sells outdoor lifestyle and shooting accessories under multiple brands to both domestic and international markets, leveraging innovation, digital marketing, and strategic acquisitions to grow its footprint. The company is committed to product development and brand expansion within four vertical markets—Adventurer, Harvester, Marksman, and Defender—with a focus on direct consumer engagement, a flexible supply chain, and a lean operating model.