BRADY CORP

Brady Corporation

Overview

Brady Corporation is a global manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products, and people. The company is organized on a geographic basis with two reportable segments: Americas & Asia and Europe & Australia.

Segments and geographic footprint

• Americas & Asia: ~66.6% of sales in 2026 (65.7% in 2025; 66.1% in 2024).
• Europe & Australia: ~33.4% of sales in 2026 (34.3% in 2025; 33.9% in 2024).

Facilities: 43 manufacturing and distribution facilities worldwide

• Americas & Asia: 26 facilities
  • United States: 9
  • China: 4
  • Brazil, India, Mexico: 2 each
  • Canada, Japan, Malaysia, Philippines, Singapore, Thailand, Vietnam: 1 each
• Europe & Australia: 17 facilities
  • France, United Kingdom: 4 each
  • Belgium, Australia: 2 each
  • Austria, Germany, Norway, South Africa, Turkey: 1 each

Primary products and solutions

• Safety and facility identification and protection
  • Signs (safety, traffic), protective equipment, floor-marking tape, pipe markers, labeling systems, spill control, lockout/tagout devices, first aid, and related software and services.
• Product identification
  • Printing systems, RFID, barcode scanners, direct part marking, engraving equipment, brand protection labeling, work-in-process labeling, asset tracking labels and tags, and industrial track-and-trace applications.
• Wire identification
  • Handheld printers, wire markers, sleeves, and tags.
• Healthcare identification
  • Wristbands, labels, printing systems, and related products for hospitals, labs, and healthcare settings.
• People identification
  • Name tags, badges, lanyards, rigid card printing systems, and access control software.

Brands and channels

• Brands: Brady and a portfolio including Seton, Emedco, Signals, Safety Signs Service, Pervaco, PDC, PDC Healthcare, MAGiCARD, Promovision, Gravotech, SPC, Code, Securimed, Accidental Health and Safety, Trafalgar, Electromark, Nordic ID, Carroll.
• Sales channels: distributors, value-added resellers (VARs), direct sales force, and digital channels (brand-specific websites and catalogs).

Customers

• Broad customer base; no single customer represents 10% or more of total net sales.

Research and development

• R&D focus: identification and printing systems, pressure-sensitive materials, engraving systems, microfluidic technologies, scanners, and software.
• R&D expenditure:
  • 2026: $94.0 million
  • 2025: $79.9 million
  • 2024: $67.7 million

People and operations

• Employees: approximately 6,325 worldwide (as of July 31, 2026)
  • U.S.: about 1,750
  • Non-U.S.: about 4,575

Strategic initiatives and recent developments

• Strategy drivers: product innovation, customer experience, global leadership in niche markets, digital capabilities, compliance expertise, and operational excellence.
• Key 2026 initiatives:
  • Drive organic growth through R&D and customer feedback for innovative, sustainable products.
  • Enhance customer experience with preferred communication channels and digital tools.
  • Expand sales capabilities with a stronger digital presence and data-driven marketing.
  • Maintain profitability amid supply chain disruptions and inflation.
  • Integrate recent acquisitions to broaden the product portfolio and addressable markets.
  • Improve operational efficiency and reduce environmental footprint.
  • Build a high-performance, inclusive culture and talent pipeline.

Acquisition: Honeywell’s PSS business

• Closing date: August 3, 2026
• Purchase price: $1.4 billion in cash (subject to closing adjustments)
• PSS products: integrated mobile computing, scanning, printing, and software solutions
• Financing: cash on hand, $800 million borrowed under a new $1.0 billion credit agreement, and $800 million of senior notes; excess proceeds for general corporate purposes
• Accounting: PSS results integrated into Brady’s consolidated financial statements starting August 3, 2026

Website

• Corporate site: www.bradyid.com