Brunswick Corporation

Overview

Brunswick is a global leader in marine recreation. The company designs, manufactures, and markets recreational marine products — engines, propulsion systems, boats, and related parts and accessories — and operates the world’s largest boat club. Brunswick focuses on technology-driven solutions and experiences across propulsion, boatbuilding, marine electronics, and ownership services. The company pursues initiatives in services, subscriptions, and connected ACES technologies (Autonomy, Connectivity, Electrification, Shared-Access).

Key segments and 2025 net sales

• Propulsion: $2,177.2 million
  • Mercury Marine engines and propulsion systems (gas/diesel inboards, sterndrives; 2.5–600 hp), Avator electric propulsion (7.5e–110e), and Fliteboard electric eFoil systems.
• Engine Parts & Accessories (Engine P&A): $1,217.5 million
  • Aftermarket engine parts, oils, lubricants, electrical products, and marine/non-marine parts; distribution businesses serving North America, Europe, and Asia‑Pacific.
• Navico Group: $800.4 million
  • Marine electronics, electrification/power components, and digital switching for aftermarket distributors/retailers and OEMs.
• Boat: $1,525.2 million
  • Brunswick Boat Group brands and the Business Acceleration unit; manages brands, portfolio strategy, and consumer/dealer experiences. Large dealer network (~1,300 global dealers) and a significant external customer (MarineMax, Inc.).

Business Acceleration contributed 14% of Boat segment net sales in 2025 (about $213.5 million). That unit includes services and subscriptions, dealer/retail financing, extended warranty and insurance programs, Boateka (certified pre-owned platform), and other marine services. Freedom Boat Club (FBC) is the flagship service, with approximately 440 locations and over 60,000 memberships.

Combined 2025 segment net sales (sum of the four segments above): $5,720.3 million.

International presence and regional data (2025)

• Total non-U.S. sales: $1,748.4 million (33% of net sales)
• Regional breakdown:
  • Europe: $762.4 million
  • Canada: $295.2 million
  • Asia‑Pacific: $374.1 million
  • Rest of World: $316.7 million

Approximate share of non-U.S. sales by product line: Propulsion ~45%, Engine P&A ~20%, Navico Group ~18%, Boat ~17%.

Customers and distribution

• Major customers: White River Marine Group, LLC (Propulsion and Navico Group); MarineMax, Inc. (largest external dealer for the Boat segment).
• Dealer network: Over 20,000 active dealers worldwide, including independent dealers, distributors, and retailers.
• Financing and risk management: Brunswick Financial Services Corporation holds a 49% interest in Brunswick Acceptance Company, LLC (BAC); Wells Fargo holds the remaining 51%. BAC provides secured wholesale inventory floor plan financing to dealers and FBC franchisees. Brunswick provides risk mitigation for BAC via inventory repurchase commitments.

Products, technology, and brands

• Propulsion: Mercury Marine engines and propulsion systems, Avator electric propulsion, and related electric systems. Simrad/Navico electronics are integrated across product lines. Product portfolio includes autonomous and advanced assistance features such as AutoCaptain and AutoTrack for Simrad products.
• Navico Group: Connected ecosystems combining marine electronics, electrification components, and digital switching.
• Boat brands: Sea Ray, Bayliner, Lund, Boston Whaler, and others, with ongoing integration of new technologies into boat design and production.
• Business Acceleration: Services and subscriptions, dealer/retail financing, vehicle extended warranty and insurance platforms, Boateka, and other marine services. Freedom Boat Club is the unit’s flagship service.

People and culture

• Employees: Approximately 14,000 as of December 31, 2025; ~95% full‑time; ~60% hourly and ~40% salaried. About 600 additional temporary/contract workers.
• Unions: Approximately 1,800 U.S. employees in unions and ~1,000 international employees in unions or work councils.
• Corporate culture: Employee value proposition emphasizes innovation, drive, excellence, authenticity, and unity. Employee resource groups include Women on Water, Brunswick Black Professionals Network, Asians and Pacific Islanders in Marine, Leadership for Hispanics/Latinos, and Brunswick Veterans Network.

Leadership and governance

Executive officers (selected):

• David M. Foulkes — Chairman and Chief Executive Officer (CEO) (CEO since 2019; became Chairman in 2025)
• Ryan M. Gwillim — Executive Vice President and Chief Financial & Strategy Officer (CFSO) (since 2020; Chief Strategy Officer since 2023)
• John G. Buelow — Executive Vice President and President — Mercury Marine (since 2023)
• Christopher F. Dekker — Executive Vice President, General Counsel, Secretary, and Chief Compliance Officer (since 2014)
• Aine L. Denari — Executive Vice President and President — Navico Group; Chief Technology Officer (since 2020; role expanded/renamed in 2024)
• Brenna D. Preisser — Executive Vice President and President — Brunswick Boat Group (since 2024)
• Jill M. Wrobel — Executive Vice President and Chief Human Resources Officer (since 2021)
• Randall S. Altman — Senior Vice President and Controller (since 2019)

The Board and its committees oversee cybersecurity, enterprise risk management, and governance, with regular reporting from the CISO and CIO.

Financial highlights and other items

• Navico Group recorded $322.5 million in impairment charges related to goodwill and trade names in 2025.
• Total goodwill and indefinite‑lived intangible assets: $976.4 million as of December 31, 2025 (about 18% of total assets).
• Share repurchases: Brunswick repurchased $80.0 million of shares in 2025 and plans to continue repurchases in 2026 and beyond.

Sustainability and responsibility

Brunswick reported multiple sustainability initiatives in 2025, including solar arrays at facilities, heat recovery systems, zero waste‑to‑landfill at Navico Group facilities, increased use of recycled materials, and digital product manuals. Public sustainability information is available in Brunswick’s Sustainability Report.

Legal and regulatory context

The company’s disclosures reference regulatory and environmental compliance considerations that affect operations.

Notes

• Figures reflect 2025 annual data as described in the source document and include segment and regional breakdowns.