Deckers Outdoor Corporation is a global leader in footwear, apparel, and accessories, owning well-known brands such as UGG, HOKA, Teva, AHNU, and Koolaburra.

# Deckers Outdoor Corporation - Company Summary

## Business Overview
- **Industry:** Global leader in footwear, apparel, and accessories
- **Market Focus:** Fashion, casual lifestyle, performance, running, outdoor activities
- **Brands:** 
  - **UGG:** Iconic premium footwear, apparel, and accessories with year-round offerings.
  - **HOKA:** Performance footwear brand known for cushioning, stability, and lightweight design. Initially for ultra-runners, now broader appeal including athletes and everyday consumers.
  - **Teva:** Outdoor and sporting footwear, including sandals, shoes, and boots for outdoor pursuits.
  - **AHNU:** Lifestyle footwear combining high-performance technology and timeless style.
  - **Koolaburra:** Casual footwear targeting value-oriented consumers (being phased out by end of 2025).
  - Formerly owned **Sanuk**, sold in August 2024.

## Operations and Distribution
- **Sales Channels:**
  - **Wholesale:** Through domestic and international retailers, distributors, and partner stores.
  - **Direct-to-Consumer (DTC):** Company-owned websites and retail stores with a seamless omni-channel experience.
- **Global Reach:**
  - **Employees:** Approximately **5,500** worldwide (as of fiscal year ending March 31, 2025).
  - **Retail Stores:** **179** global stores (137 UGG, 42 HOKA), including flagship and outlet stores.
  - **Offices:** In multiple countries including the US, Europe, Asia, and others.
  - **Warehouses/DCs:** Located in Moreno Valley, California, and Mooresville, Indiana (total approximately 3.1 million sq ft).
  - **International Distribution:** Through subsidiaries and independent distributors in Canada, Europe, Asia, Latin America.

## Financial Performance (Fiscal Year 2025 vs 2024)
- **Revenue:** 
  - **Net sales:** $4.99 billion (up 16.3% from $4.29 billion)
- **Profitability:**
  - **Gross margin:** 57.9% (up 2.3 percentage points)
  - **Net income:** $966.1 million (up 27.2% from $759.6 million)
  - **Earnings per share:** 
    - Basic: $6.36 (increase of 30.1%)
    - Diluted: $6.33 (increase of 30.2%)

## Recent Strategic Changes
- **Brand Withdrawals:** Phasing out Koolaburra and selling Sanuk in 2024.
- **Stock Split:** 6-for-1 split executed in September 2024.
- **Growth Focus:** Expansion of HOKA and UGG brands internationally, and strengthening DTC channels.

## Key Metrics
- **Customers:** Not explicitly quantified, but the company has a broad global customer base across retail, wholesale, and online channels.
- **Employees:** About 5,500 globally.
- **Revenue (2025):** ~$5 billion.
- **Net Income (2025):** ~$966 million.
- **Stock Performance:** Shares traded on NYSE under symbol *DECK*. Market cap based on September 30, 2024, valuation was approximately **$24.14 billion** with a share price of $159.45.

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Deckers Outdoor Corporation is a leading global footwear, apparel, and accessories company known for its innovative brands like UGG, HOKA, and Teva.

# Deckers Outdoor Corporation Overview

## Company Profile
Deckers Outdoor Corporation is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories. The company primarily markets its products under six proprietary brands: UGG, HOKA, Teva, Sanuk, Koolaburra, and AHNU. Deckers competes across various markets, including fashion, casual lifestyle, performance sports, and outdoor activities.

## Key Information
- **Brands**:  
  - **UGG**: Iconic brand known for premium footwear, apparel, and accessories with a broad customer demographic.  
  - **HOKA**: Focuses on high-performance footwear with enhanced cushioning, appealing to athletes and outdoor enthusiasts.  
  - **Teva**: Offers footwear designed for outdoor adventures, including sport sandals and shoes.  
  - **Sanuk**: Casual lifestyle brand noted for comfort and sustainability; intended for divestiture.  
  - **Koolaburra**: Targets the value-oriented consumer with casual footwear.  
  - **AHNU**: Launched in March 2024, focuses on high-performance and stylish footwear.

- **Global Presence**:  
  - Retail and distribution in the US, Canada, Europe, Asia-Pacific, and Latin America.  
  - Operates **Company-owned retail**: 164 global stores (including 26 HOKA stores) and e-commerce websites in 56 countries.

## Financial Metrics (as of March 31, 2024)
- **Employees**: Approximately **4,800** employees, with about **1,700** in retail stores (excluding temporary and seasonal staff).
- **Net Sales**: Significant percentage from UGG and Koolaburra brands in Q2 of the fiscal year, with a notable growth in HOKA brand sales throughout the year.
- **Revenue Growth**: Driven by the expansion of branding and strategic marketplace presence; HOKA is rapidly gaining market share and sales.
- **Income Statements**: Various segments contribute to overall financial performance, with the DTC business experiencing heightened online sales.

## Strategic Operations
- **Sales Channels**: The company sells through wholesale channels via independent distributors, specialty retailers, and direct-to-consumer (DTC) via e-commerce and retail stores.
- **Manufacturing**: Products are sourced from independent manufacturers primarily based in Asia, with efforts underway to diversify sourcing venues to mitigate risks.
- **Sustainability**: Continuous focus on sustainable practices and materials (e.g., UGGpure and UGGplush) as part of Deckers' environmental, social, and governance (ESG) initiatives, garnering recognition in multiple sustainability rankings.

## Recent Developments
- Leadership transition: Dave Powers announced his upcoming retirement as CEO, to be succeeded by Stefano Caroti on August 1, 2024.
- Divestiture plans for the Sanuk brand to optimize resource allocation.

## Customer Engagement
- Engagement with consumers through seamless e-commerce experiences and physical storefronts that enhance brand loyalty and sales potential.
- Regular employee engagement surveys indicate a high satisfaction level, with **88%** of employees proud to work for Deckers.

In summary, Deckers Outdoor Corporation is committed to leveraging its brand heritage, innovative product offerings, and responsive supply chain management to meet the changing dynamics of the global footwear market while driving revenue growth and supporting sustainability initiatives.

DECKERS OUTDOOR CORP

10-K / May 23, 2025

10-K / May 24, 2024

10-K / May 23, 2025

Deckers Outdoor Corporation - Company Summary

Business Overview

Operations and Distribution

Financial Performance (Fiscal Year 2025 vs 2024)

Recent Strategic Changes

Key Metrics