Digital Turbine, Inc.

Digital Turbine, Inc.

Overview

Digital Turbine is an independent mobile growth platform serving advertisers, publishers, wireless carriers, and device OEMs. The company provides end-to-end products and solutions to support brand discovery and advertising, user acquisition and engagement, and monetization for OEMs, carriers, publishers, and developers. It operates through multiple subsidiaries and reports results through two operating segments.

Business segments and core offerings

On Device Solutions (ODS)

Purpose: Simplify discovery and delivery of mobile apps and content within the native device experience.

Product/service groups:

• Application Media: Delivers apps to end users via partnerships with wireless carriers and OEMs. Optimizes app install demand across hundreds of developers, publishers, carriers, OEMs, and devices.
• Content Media: Presents news, weather, sports, and other content within native device surfaces (start page, widgets, unlock screen) through carrier/OEM partnerships. Monetization methods include:
  • Programmatic Ad Partner Revenue (CPM)
  • Sponsored Content (CPC)
  • Editorial Content (CPC)
• User Acquisition Tools: Includes SingleTap® and the DT DSP to streamline app installation with a single touch and improve conversion rates.

App Growth Platform (AGP)

Advertising Solutions:

• Targets app developers and brands/agencies.
• Enables mobile campaigns on the company’s direct mobile app inventory.
• Key products: DT Demand Side Platform (DT DSP) and DT Offer Wall (for configuring targeting, bids, and assets).
• Focus: Performance-driven user acquisition for developers and brand-focused campaigns for agencies and advertisers.

Ad Monetization Solutions:

• Monetizes monthly active users via display, native, and video ads.
• Integrated with leading apps and games, connecting publisher inventory to campaigns from DSPs, app marketers, brand advertisers, and agencies.
• Primarily programmatic real-time bidding (RTB); also supports direct campaign management (e.g., DT DSP, DT Offer Wall).

Competition and market positioning

ODS competitors include Google Play, internal operator solutions, Facebook, Snapchat, Unity Software, InMobi, Magnite, AppLovin, and others. AGP competitors include AppLovin, Unity Software, Liftoff, and a broader set of demand- and supply-side players.

Principal competitive factors: technology, ecosystem experience, relationships with publishers and developers, reach and scale of user targeting, ability to monetize, pricing and value, brand and reputation, and geographic expansion.

Products, development, and intellectual property

• Product development: The company dedicates substantial resources to development, technology support, and QA across carriers, OEMs, advertisers, publishers, and internal platforms.
• Product development costs (amounts in thousands):
  • Fiscal year ended March 31, 2026: $40,476
  • Fiscal year ended March 31, 2025: $39,464
  • Fiscal year ended March 31, 2024: $54,157
• Intellectual property: Holds U.S. and international patents and patent applications, trademarks, copyrights, trade secrets, and know-how. Protects confidential information with NDAs and internal controls. Uses open source software in its platform.

Contracts and partner relationships

• ODS supply partners: wireless carriers and OEMs; typically multi-year agreements, sometimes with early termination rights for carriers. Revenue sharing with carriers/OEMs; partner payments are recorded as operating expenses.
• AGP supply partners: app publishers; contracts generally non-exclusive, one-year terms renewable annually, and cancelable with short notice. Publisher compensation via revenue share or direct CPM/CPI/CPP/CPA arrangements, recorded as operating expenses.
• Customers (ODS/AGP): advertisers, agencies, DSPs. Contracts are not exclusive and can be terminated with little or no notice. AGP programs can be sold programmatically/RTB or via direct campaigns.

Revenue concentration

For the fiscal years ended March 31, 2026, 2025, and 2024, the company did not generate revenue from any single supply partner or customer that exceeded 10% of net revenue.

Seasonality

Revenue and related metrics are influenced by advertiser spending, with higher activity typically in the company’s third and fourth fiscal quarters due to holiday-related budgets.

Company structure and subsidiaries

Digital Turbine, Inc. operates through subsidiaries including:

• Digital Turbine USA, Inc.
• Digital Turbine (EMEA) Ltd.
• Digital Turbine Singapore Pte. Ltd.
• Digital Turbine Luxembourg S.a.r.l.
• Digital Turbine GmbH (Germany)
• Digital Turbine Media, Inc. (DT Media)
• Digital Turbine (IL) Ltd.
• Mobile Posse, Inc.
• Triapodi Ltd
• Triapodi Inc. (collectively, Appreciate)
• AdColony Holding AS (AdColony)
• DT One App Store, Inc.

All U.S. dollar amounts are in thousands.

Summary takeaway

Digital Turbine operates a dual-segment mobile growth platform (ODS and AGP) that enables app discovery, content delivery, user acquisition, and ad monetization through publisher and developer interfaces, carrier/OEM partnerships, and direct ad solutions. The company maintains non-exclusive, generally long-term partner relationships, emphasizes revenue-share arrangements, and reports product development expenditures.