Domo, Inc. is a cloud-based business intelligence and data platform provider that enables organizations to analyze, visualize, automate, and distribute data across various industries.

# Company Summary: Domo, Inc.

## Business Overview
- **Core Business**: Domo provides a cloud-based business intelligence (BI) and data platform that enables organizations to collect, store, prepare, analyze, visualize, automate, and distribute data across their entire business. The platform integrates multiple functions—connecting to various data sources, transforming data, applying AI/ML, visualizing data, and embedding analytics—into a single enterprise-grade solution.
- **Platform Capabilities**:
  - Connects to over 1,000 data sources via connectors and integrates with major cloud data warehouses (e.g., Snowflake, Databricks, Google BigQuery, Redshift)
  - Hosts AI and machine learning infrastructure, including models like DomoGPT (uses Anthropic's Claude model) and AutoML tools
  - Provides low-code data transformation with Magic ETL
  - Offers advanced analysis and visualization tools, including pixel-perfect dashboards, custom visualizations, and embedding analytics through Domo Everywhere
  - Facilitates collaboration with chat, sharing, and task management features
  - Automates business processes with workflows and task management
  - Supports application development through a partner ecosystem and app store

## Market and Customers
- **Customer Count**: Over 2,600 organizations as of January 31, 2025
- **Customer Base**: Wide industry and size diversity, from small businesses to large enterprises
- **Revenue**:
  - Total revenue for fiscal years:
    - 2023: $308.6 million
    - 2024: $319.0 million
    - 2025: $317.0 million
  - Revenue growth: 3% from 2022 to 2023, a 1% decline from 2023 to 2024
- **Recurring Revenue**:
  - Net retention rate (ARR net retention): 106% in 2023, 96% in 2024, 89% in 2025
- **Revenue Composition**: 
  - 80% of revenue as of January 31, 2025, from the U.S.
  - >68% of ARR is generated from consumption-based agreements
- **Contracts**: 
  - No customer accounted for more than 10% of revenue in the years 2023-2025
  - High renewal rate with 69% of customers on multi-year contracts as of January 31, 2025
  - About 56% of ARR up for renewal in fiscal year 2026

## Employees
- **Total Employees**: 888 as of January 31, 2025
  - 670 employees in the United States
- **Workforce Relations**: No employees are unionized; employee relations are good

## Financials
- **Profitability**:
  - Net loss:
    - 2023: $105.6 million
    - 2024: $75.6 million
    - 2025: $81.9 million
  - Accumulated deficit: approximately **$1.487 billion** as of January 31, 2025
  - Cash and cash equivalents: **$45.3 million** as of January 31, 2025
- **Operational Expenses**:
  - R&D expenses:
    - 2023: $95.1 million
    - 2024: $85.0 million
    - 2025: $87.9 million

## Company History & Location
- **Incorporation**: Originally incorporated in Delaware in September 2010 as "Shacho, Inc."; renamed to "Domo, Inc." in December 2011
- **Headquarters**: 802 East 1050 South, American Fork, Utah 84003
- **Public Listing**:
  - Trading Symbol: DOMO (Nasdaq)
  - Large accelerated filer: No (classified as accelerated filer)
  - Market value held by non-affiliates (as of July 31, 2024): approximately **$266.5 million**

This summary reflects the specific facts provided, focusing solely on what the company does, its customer and employee base, revenue, and financial data.

Domo, Inc. provides a cloud-based platform that connects organizations to real-time data for enhanced decision-making and collaboration.

# Domo, Inc. Overview

## Business Model
Domo, Inc. provides a cloud-based platform designed to digitally connect organizations with real-time data, enhancing decision-making and collaboration across all levels of a company. The platform enables users, from CEOs to front-line employees, to access and act on business intelligence data efficiently. 

Key features of the Domo platform include:

- **Data Collection and Integration**: More than 1,000 connectors for real-time data integration across various sources.
- **Data Warehouse**: "Adrenaline" data warehouse supports vast amounts of data with sub-second query response time.
- **Data Transformation**: Domo Magic ETL, a low-code tool, allows users to combine and enrich data.
- **Analytics and Visualization**: Users can analyze and visualize data through a comprehensive suite that supports custom visualizations.
- **Collaboration Tools**: Built-in collaboration features, such as "Buzz," foster communication around data insights.
- **AI and Automation**: Domo AI features enable predictive analytics and automation for business processes.
- **Ecosystem Integration**: The Domo Appstore allows partners and users to build and share custom applications.

## Customer Base
- **Total Customers**: Over 2,600 organizations as of January 31, 2024.
- **Customer Segments**: 
  - Enterprise customers: Companies with over $1 billion in revenue.
  - Corporate customers: Companies with less than $1 billion in revenue.

## Financial Performance
- **Revenue**: 
  - FY 2022: $258.0 million
  - FY 2023: $308.6 million
  - FY 2024: $319.0 million
- **Growth Rate**:
  - Revenue growth from FY 2022 to FY 2023: 20%
  - Revenue growth from FY 2023 to FY 2024: 3%
- **Net Loss**:
  - FY 2022: $(102.1) million
  - FY 2023: $(105.6) million
  - FY 2024: $(75.6) million
- **Accumulated Deficit**: $(1,405.6) million as of January 31, 2024.

## Employees
- **Total Employees**: 958 as of January 31, 2024.
  - **R&D Employees**: 272 contribute to platform development.

## Business Operations
Domo operates under a subscription-based model utilizing both annual and multi-year contracts. As of January 31, 2024, 66% of customers were under multi-year contracts. The company also began offering a consumption-based pricing model to align better with customer usage and value delivered.

## Challenges and Strategy
- **Customer Retention and Upselling**: Focuses on retaining existing customers and expanding their usage of Domo's platform.
- **Sales and Marketing Efficiency**: Prioritizes improving sales force productivity and marketing strategies to enhance customer acquisition.
- **Continued Development**: Invests in R&D to innovate and expand platform functionality, ensuring adaptability to changing market needs.

Domo's commitment to integrating all business intelligence processes into one platform is key to unlocking the potential of data within organizations, thus amplifying overall business performance.

DOMO, INC.

10-K / April 4, 2025

10-K / March 28, 2024

10-K / April 4, 2025

Company Summary: Domo, Inc.

Business Overview

Market and Customers

Employees

Financials

Company History & Location