Eva Live Inc. is a digital marketing company leveraging AI and big data to optimize advertising campaigns, operating primarily in North America.

# Eva Live Inc. Company Overview

**Incorporation and Background:**
- Eva Live Inc. was incorporated in Nevada on August 27, 2002, initially as International Pit Boss Gaming, Inc. The company underwent several name changes and a merger with Pro Roads Systems, Inc. (a public shell company) in 2002.

**Current Operations:**
- The company operates through the Eva Platform, utilizing Artificial Intelligence (AI) to match advertising campaigns to specific ad spots. This platform creates conversion mapping tables to enhance conversion rates by analyzing trends and historical performance.
- Eva Live leverages big data for strategic business decisions, providing automated tools for data analysis that enhance decision-making in advertising campaigns.
- It primarily focuses on digital marketing and media monetization services.

**Customer Base:**
- As of the fiscal year ending December 31, 2024, the company had **six (6) customers**, primarily from North America (mainly the US and Canada). In comparison, the company had **seven (7) customers** in the fiscal year ending December 31, 2023.
- The top three customers accounted for **85%** of the revenue for the fiscal year ending December 31, 2024, and **93%** for the 2023 fiscal year.

**Financial Performance:**
- Revenue: 
  - For the fiscal year ending December 31, 2024, the company generated **$9,330,971** in revenue.
  - For the fiscal year ending December 31, 2023, revenue was **$5,096,543**.
- Net Income (Loss):
  - The company recorded a net loss of **$3,753,268** for the fiscal year ending December 31, 2024.
  - For the fiscal year ending December 31, 2023, the net loss was **$6,610,119**.

**Operating Expenses:**
- Operating expenses for the fiscal year ending December 31, 2024, amounted to **$13,055,886**, compared to **$11,706,662** for the fiscal year ending December 31, 2023.
- General and administrative expenses were **$7,484,914** in 2024 and **$8,678,441** in 2023.

**Employees:**
- As of the current date mentioned in the filing, the company had **three employees**, who are also its executive officers.

**Corporate Leadership:**
- David Boulette serves as the President, CEO, CFO, and Director.
- Other executive team members include Phil Aspin and Daryl Walser, who are directors of the company.

**Conclusion:**
Eva Live Inc. is positioned at the intersection of digital marketing and media monetization, relying on AI and big data to optimize advertising campaigns. Its financial health is heavily dependent on a select few customers, and while it showed growth in revenue year-over-year, the company continues to operate at a loss.

Eva Live Inc. is a technology company specializing in automated and intelligent digital advertising solutions via its Eva Platform.

## Summary of Eva Live Inc.

### Company Overview
Eva Live Inc. is a technology company specializing in digital advertising solutions. The company's primary offering is the **Eva Platform**, an automated and intelligent advertiser campaign management system designed to help advertisers purchase advertising space across multiple digital channels. The platform aims to optimize advertising campaigns, targeting high conversion rates and leveraging advanced data analytics.

### Industry Focus
The company operates at the intersection of **digital marketing** and **media monetization**, focusing on providing effective advertising solutions to regional and global brands, advertising agencies, and businesses across various industries. 

### Key Metrics  
- **Number of Customers:** As of the fiscal year ended December 31, 2023, the company had **19 customers**, up from **7 customers** in the fiscal year ending December 31, 2022. 
- **Top Customers:** The top three customers contributed to **73%** of the revenue for 2023, while they represented **92%** in 2022.
- **Employees:** The company has **three employees**, all of whom serve as executive officers. They may also rely on independent contractors for marketing and sales support.
- **Revenue Generation:** The company generates revenue through two primary models:
  - **Principal-Based Model:** The company acts as a principal in transactions, recognizes the full Ad Spend as revenue.
  - **Agency-Based Model:** The company charges clients a platform fee based on the advertising spend, remitting the remainder to media sellers.

### Financial Performance
- **Goodwill Analysis:** The carrying value of Goodwill as of December 31, 2023, is **$2,010,606**, with an implied fair market value of approximately **$37,772,765**.
- **AdFlare Acquisition:** In July 2022, the company acquired AdFlare Limited for **500,000 shares**, valued at **$1,500,000**. However, following a Goodwill impairment analysis, the Company recorded an impairment of **$1,500,000** as of December 31, 2022.
  
### Business Model and Operations
- **Advertising Solutions:** The Eva Platform utilizes artificial intelligence to automate advertising campaign management and improve conversion rates through data-driven marketing. The company leverages **big data** for informed decision-making and optimizing advertising performance.
- **Service Offerings:** Services include media buying, campaign planning, creative services, and account management. The company interacts with both advertisers and publishers within the digital marketing ecosystem.
- **Technological Infrastructure:** The Eva XML Platform allows the company to manage ad buying and selling processes efficiently, integrating with major platforms like Google, Microsoft, and Facebook.

### Strategic Vision
- **Growth Strategies:** The company focuses on enhancing its core technology, expanding its customer base through marketing strategies, and investing in AI and machine learning innovations to remain competitive in the digital ad landscape.

### Conclusion
Eva Live Inc. is positioning itself as a key player in the rapidly evolving digital advertising industry, leveraging advanced technology and data-driven insights to optimize advertising campaigns for its growing customer base.

Eva Live Inc

10-K / May 15, 2025

10-K / April 10, 2024

10-K / May 15, 2025

Eva Live Inc. Company Overview