Company Summary of Guess?, Inc.

Business Overview

• Core Business: Guess?, Inc. designs, markets, distributes, and licenses a global collection of lifestyle apparel and accessories for men, women, and children reflecting American lifestyle and European fashion sensibilities.
• Product Lines:
  • Apparel: jeans, pants, skirts, dresses, activewear, shorts, blouses, shirts, jackets, knitwear, outerwear, intimate apparel.
  • Accessories: eyewear, watches, handbags, footwear, jewelry, fragrance.
• Licensing: The company licenses products such as eyewear, watches, handbags, footwear, fragrance, jewelry, and other fashion accessories across various worldwide markets including Africa, Asia, Australia, Europe, Middle East, Central and South America.
• Brands & Trademarks:
  • GUESS?, GUESS U.S. A., GUESS JEANS, G by GUESS, MARCIANO, Question Mark, Triangle Design, Gc, GUESS Kids, Baby GUESS, YES.
• Recent Acquisition: Completed the acquisition of lifestyle and apparel brand rag & bone in April 2024, owning its operating assets and licensing its intellectual property through a joint venture with WHP Global.

Geographic and Distribution Presence

• Stores:
  • Total retail stores: 1,070 directly operated stores (as of February 1, 2025).
  • Partners-operated stores: 527 retail stores worldwide.
  • Countries of operation: About 100 countries.
  • Key regions:
    • U.S., Canada, Europe, Asia, Middle East, and Africa.
  • Store formats: Full-price retail, factory outlets, accessories stores, G by GUESS, MARCIANO, kids stores, GUESS Jeans, rag & bone stores.
• E-Commerce:
  • Retail websites in the Americas, Europe, and Asia.
  • Available in 50 countries, 13 languages, integrated into omni-channel shopping.
• Wholesale:
  • Distributes products through department stores, boutiques, third-party distributors, and licensed retail stores.
  • Over 1,600 locations in the Americas.
  • European wholesale relies on regional distributors, showrooms in key cities.
  • Asia has licensed stores and concessions, including 85 concessions.
• Licensing: Operates licenses for products like eyewear, watches, handbags, fragrance, jewelry, and footwear in multiple markets worldwide.

Financials

• Revenue:
  • Fiscal 2025: $3.0 billion (up 7.9% from previous year).
• Profit:
  • Fiscal 2025: Net income of $60 million.
  • Derived from a pre-tax operating profit of $174 million after accounting for various expenses and charges.
• Employees:
  • Approximately 13,000 associates worldwide.
  • About 4,500 in the United States.
  • About 8,500 internationally.
• Market Capitalization:
  • As of August 2, 2024, approximately $570 million based on a stock price of $22.43.
• Stock:
  • Publicly traded on the NYSE under the ticker "GES".
  • As of April 4, 2025, 51,837,569 shares outstanding.
  • Major shareholders include co-founders Paul Marciano and Maurice Marciano, owning roughly 38% of shares.

Strategic and Business Focus

• Emphasizes global brand equity and loyalty.
• Diversifies through multiple distribution channels and geographic markets.
• Focuses on brand relevance, product quality, and digital expansion.
• Targets three main consumer groups:
  • Heritage (customers 40+ years old).
  • Millennials (25-39 years old).
  • Generation Z (10-24 years old).
• Ongoing efforts to innovate with fashion trends, influencer partnerships, and digital marketing.
• Aims for growth through new stores, brand extensions, category expansion, and acquisitions like rag & bone.
• Focuses on responsible sourcing, ESG initiatives, and reducing environmental impact, including efforts to use sustainable materials and decrease greenhouse gases.

Key Highlights

• The company operates with a 52/53-week fiscal year ending around January 31.
• Significant efforts in online retail, with integrated omni-channel shopping.
• Active share repurchase programs and dividend payments (e.g., $0.30 per share announced for May 2025).
• In fiscal 2025, adjusted net income was $105 million with an adjusted EPS of $1.96.
• Expanded store presence in key global markets, particularly in Europe and the Americas.
• Continuing to manage risks related to global economic and political uncertainties including currency fluctuations, trade policies, and sanctions.