HELEN OF TROY LTD

Helen of Troy Limited

Business purpose

• Global consumer products company with a diversified portfolio across two reportable segments: Home & Outdoor and Beauty & Wellness.
• Markets products under owned and licensed trademarks, with a focus on product innovation, quality, pricing, and a consumer-centric go-to-market approach.
• Sells in approximately 100 countries through outside sales, internal sales teams, and direct-to-consumer channels.

Segments and product focus

• Home & Outdoor
  • Food storage containers, kitchen utensils, baking, bath and cleaning, infant/toddler products, coffee preparation tools.
  • Insulated beverageware, coolers, food storage solutions.
  • Technical, outdoor, travel, and lifestyle packs and accessories.
• Beauty & Wellness
  • Beauty: Hair styling appliances, grooming tools, liquids and aerosols, nail care.
  • Wellness: Humidifiers, thermometers, water and air purifiers, heaters, fans, and related consumables.

Brands and trademarks

• Owned brands include OXO, Hydro Flask, Osprey, Drybar, Curlsmith, Olive & June, PUR, and others.
• Licensed brands are heavily used in the Beauty & Wellness segment (for example, Revlon, Honeywell, Braun, Vicks). License terms may require approvals and include minimum royalties.
• The company reports reliance on both owned and licensed trademarks and identifies risks related to license termination or non-renewal.

Customers

• Amazon.com Inc. was the largest customer, accounting for about 20% of consolidated net sales revenue in fiscal 2026.
• Walmart, Inc. (including affiliates) accounted for about 13% in 2026.
• Target Corporation accounted for about 12% in 2026.
• No other single customer accounted for 10% or more of net sales in 2026.
• The top five customers together represented approximately 50% of consolidated net sales revenue in 2026.
• The two largest customers together accounted for about 33% of consolidated net sales revenue in 2026.

Geography and sales channels

• U.S. sales comprised approximately 72% of total net sales revenue in fiscal 2026 (71% in 2025; 74% in 2024).
• Sales channels include mass retailers, sporting goods retailers, department stores, drugstores, home improvement stores, grocery channels, e-commerce, distributors, and direct-to-consumer.

Operations and facilities

• U.S. headquarters: El Paso, Texas (leased).
• Distribution centers: Southaven, Mississippi; Olive Branch, Mississippi; Gallaway, Tennessee.
• In April 2026 the Southaven distribution facility, which serviced Beauty, was sold; Beauty is now serviced by Olive Branch.
• Gallaway services Home & Outdoor; Olive Branch serves both segments.
• Facilities are reported to be adequate to support operations.

Workforce

• As of February 28, 2026, 1,854 full-time associates worldwide.
• Temporary, part-time, and seasonal associates are used as needed.
• No U.S. associates are covered by a collective bargaining agreement; some associates in Europe and Vietnam are covered by collective agreements.

Recent financial and impairment highlights

• Asset impairment: In fiscal 2026 the company recognized pre-tax impairment charges totaling $885.9 million across reporting units and assets, with $332.6 million in Home & Outdoor and $553.3 million in Beauty & Wellness. Impairments affected goodwill and definite- and indefinite-lived intangible assets.
• Tariffs and costs: Tariffs contributed $50.7 million of additional pre-tax costs in fiscal 2026.
• EPA matter: An EPA-related matter involving packaging and labeling in the air and water filtration and humidification categories had an accrued liability of approximately $4.4 million as of February 28, 2026.
• Cyber and ERP: The company relies on central ERP systems and maintains cybersecurity measures, including a formal risk management framework and incident response processes.

Strategic context

• A strategic reset during fiscal 2026 included leadership changes and a focus on fewer, high-impact initiatives: product innovation, brand loyalty, and commercial execution to drive long-term growth and cash flow.
• Organizational updates aim to be more consumer-centric and to improve asset efficiency and balance sheet health.
• The company has initiatives around sustainability and governance, with disclosure aligned to frameworks such as TCFD.

Summary takeaway

Helen of Troy Limited is a two-segment global consumer products company with a broad portfolio of owned and licensed brands, substantial U.S. concentration, and customer concentration among a few large retailers and marketplaces. The company operates a mix of owned and third-party manufacturing and distribution, recorded substantial impairment charges in 2026, and faced tariff-related cost pressures, while pursuing a strategic transformation to strengthen brands, go-to-market execution, and financial resilience.