La Rosa Holdings Corp.

La Rosa Holdings Corp.

Company overview

La Rosa Holdings Corp. is a Nevada holding company for six agent-centric, technology-integrated, cloud-based, multi-service real estate segments. The business is anchored by founder Joseph La Rosa and combines traditional brokerage with proprietary technology, training, and ancillary services to support real estate agents and franchisees.

Core business segments and activities

• Residential and commercial brokerage
  • La Rosa Realty, LLC — residential brokerage.
  • La Rosa CRE, LLC — commercial brokerage.
• Franchising
  • La Rosa Franchising, LLC — licenses brands and business methods to independently owned franchisees and collects royalties and licensing fees.
• Brokerage education and coaching
  • La Rosa Coaching, LLC — agent coaching and professional development programs tied to the company’s coaching model.
• Property management
  • Management services for single-family residences and other properties; revenue from management fees and related services.
• Title and settlement services
  • FPG Title Group — title insurance and closing/settlement services.
• Commission advancement
  • LR Agent Advance — commission advancement program exclusively for La Rosa agents.
• Additional activities and international presence
  • LR Realty Spain, S.L. — full-service brokerage operating primarily in Malaga, Spain.
  • LR Luxury, LLC — residential brokerage focused on higher-end properties.

Strategic growth areas

The Company has expressed intent to acquire complementary businesses such as insurance agencies and mortgage brokerages to broaden margins and revenues. It is also pursuing expansion into AI and data-center infrastructure and related AI ecosystems through acquisitions and partnerships.

Geographic footprint and structure

• United States operations:
  • 23 La Rosa Realty corporate offices and branches in Florida, California, Texas, Georgia, and Puerto Rico.
  • 5 La Rosa Realty franchised offices/branches and 3 affiliated brokerage offices that pay fees across 7 states and Puerto Rico.
• International:
  • LR Realty Spain, S.L. in Malaga, Spain.
• Related entities include La Rosa Coaching, La Rosa CRE, La Rosa Franchising, La Rosa Property Management, La Rosa Realty Premier, La Rosa Realty CW Properties, La Rosa Realty North Florida, La Rosa Realty Orlando, La Rosa Realty Lakeland, BF Prime, FPG Title Group, LR Luxury, LR Agent Advance, and LR Realty Spain, S.L.

People and operating structure

• Independent contractors / agents: 2,842 licensed real estate brokers and sales associates (as of May 31, 2026).
• Employees: 43 full-time employees across the Company and majority-owned subsidiaries (as of May 31, 2026).
• The Company operates through 21 subsidiaries, with the agent network serving as the primary channel for revenue and growth.

Revenue model and mix

• Primary revenue source: Brokerage services (residential and commercial) and related franchise activities.
• Revenue mix:
  • Brokerage revenue accounted for 97% of total revenue in both 2025 and 2024.
  • Other revenues include monthly dues, coaching fees, franchise-related fees, title/settlement fees, property management fees, event fees, and miscellaneous income.
• Technology and services:
  • The Company monetizes technology through subscriptions and annual dues for My Agent Account (MAA) and AI-enabled tools, plus ongoing coaching and support services.

Financial highlights

• Net loss:
  • 2025: $30,410,422 (year ended December 31, 2025).
  • 2024: $14,349,996 (year ended December 31, 2024).
• Impairment:
  • 2025 impairment of goodwill and intangible assets: $6,911,770.
• Going concern:
  • The independent auditors’ report includes an explanatory paragraph expressing substantial doubt about the Company’s ability to continue as a going concern due to recurring net losses and negative cash flows in 2025.
• Capital actions (selected):
  • ATM offering: net proceeds of $7,496,361 in 2025 from sale of common stock.
  • February 2025 financing: senior secured convertible note of $5.5 million and 16 warrants; subsequent equity exchanges and Series B adjustments in June 2025.
  • Reverse stock splits: 1-for-80 in July 2025; 1-for-10 in January 2026; 1-for-10 in April 2026.
  • March–May 2026: financings and equity instruments including Series C and Series D preferred stock issuances, a new senior secured convertible note program, and token rights and related redemptions.

Corporate governance and listing

• Controlled company: As of June 3, 2026, Joseph La Rosa controls 91.81% of the voting power through common stock and Series X preferred stock.
• Nasdaq listing: Trades on the Nasdaq Capital Market under the symbol LRHC. The Company received notices about delinquent filings and intends to regain compliance by June 15, 2026.

Technology and intellectual property

• Proprietary platform:
  • JAEME — in-house AI assistant for agents, launched October 2023 as part of the My Agent Account ecosystem.
  • My Agent Account (MAA) Version 4.0 — launched July 2025; provides integrated transaction management and a centralized hub for agent workflows.
• Revenue from technology:
  • Agents pay annual subscriptions for MAA and other proprietary tools, including AI-enabled CRM, automated marketing, and transaction management.
• Intellectual property:
  • The Company owns the LR logo and related trademarks and maintains domain names such as larosarealty.com and larosaholdings.com.

Market position and competition

• Primary market: United States residential real estate.
• Competitive landscape: major franchisors and brokerages including RE/MAX, Realogy (Anywhere), Fathom, eXp, and online/discount brokerages.
• Title business competition: FPG Title Group competes with major title insurers such as First American, Fidelity National, and Old Republic.

Focus and strategic plan

• Growth priorities: increase agent counts and franchisees, expand corporate offices, and pursue strategic acquisitions in insurance, mortgage, and AI/data-center-related areas.
• AI and infrastructure initiatives: planned land purchases for an AI data center in Osceola County, Florida, and potential acquisitions including Consensus Core Technologies, Inc. and related AI infrastructure ventures.

Summary

La Rosa Holdings Corp. operates a diversified, agent-centric real estate platform that combines company-owned and franchised brokerage, coaching and education, property management, title services, commission advancement, and technology products. The company reported most revenue from brokerage activities (about 97% in 2025 and 2024), maintained a large agent network (2,842 licensed agents as of May 31, 2026), and recorded a net loss in 2025 with related impairment charges and auditor concerns about going-concern status. The company is Nasdaq-listed and majority controlled by founder Joseph La Rosa.