16 December 2025
Limitless X Holdings Inc.
10-K / May 9, 2025
10-K / April 18, 2024
10-K / May 9, 2025
Company Summary: Limitless X Holdings, Inc.
Overview
Limitless X Holdings, Inc. is a Delaware-incorporated company based in Beverly Hills, CA, with a focus on building a diversified, recession-proof ecosystem centered around health, wellness, entertainment, fintech, community building, and brand development.
Core Business Activities
- Health & Wellness E-Commerce: Offers direct-to-consumer dietary supplements and wellness products under subsidiaries like Limitless X, Inc., including nootropic and health-focused supplements.
- Product Line & Licensing: Current flagship products include NZT-48 (a nootropic supplement), NZT-48 Lions Mane, NZT-48 For Her, and Oneshot Nootropic Pre-Workout.
- Expansion into New Industries: Announced plans to expand into television and film production, regenerative skincare, fintech, entertainment, and real estate, though these are aspirational and not yet realized.
Subsidiaries & Business Divisions
- Limitless X, Inc.: Nevada company providing dietary supplements with products designed to enhance cognitive performance, mood, energy, and recovery.
- Limitless Films, Inc.: Florida-based film/TV production company; advanced a $1 million bridge loan for a film project featuring A-list actors.
- XocelForte Therapeutics Inc.: Delaware biotech-focused brand developing regenerative skincare products using exosome technology; prototypes ready for initial launch.
- Limitless Entertainment, Inc.: Florida company creating a streaming platform for combat sports with unique fan interaction tools. Developing a potential combat sports league.
- Limitless Digital Assets, Inc.: Florida-based digital assets and blockchain initiatives, including developing blockchain-based games and exploring a digital asset investment fund.
- Limitless Living Inc.: Florida real estate project evaluating wellness-centered residential communities and other real estate investments.
Leadership
- Jas Mathur: Chairman and CEO with 14+ years in health, wellness, dietary supplements, and 25+ years in internet marketing. Founder of Limitless X in 2021. Motivational figure, known for his personal weight-loss journey.
Financial & Operational Details
- Number of Employees: 9 full-time employees and 5 subcontractors.
- Customer Base & Revenue: Specific customer numbers and total revenue figures are not provided; the company mentions launching new product lines (e.g., Coffee Concentrate) with a development cost of $50,000 to $300,000.
- Stock & Market Value: As of April 29, 2025, 15,184,558 shares of common stock are outstanding.
- Market Capitalization: Estimated at approximately $115,000 based on a $0.15 share price reported on OTCQB.
- Revenue and Income (2024):
- Net Losses: $3 million for fiscal year 2024.
- Total Assets & Deficits: Total accumulated deficit of $38.8 million as of December 31, 2024.
- Revenue: Not explicitly stated, but losses indicate revenue is insufficient to cover expenses.
Key Product & Licensing Details
- The current flagship supplements are licensed from Limitless Performance, Inc., owned by the CEO, Jas Mathur, under a license agreement expiring in 2027, with royalty obligations starting thereafter.
- The company's strategic goal is to grow revenue through product innovation, influencer marketing, DTC expansion, and retail distribution.
Industry Focus
- The larger market is the global health and wellness industry expected to reach nearly $9 trillion by 2030, with significant segments in dietary supplements, mental health, and fitness.
- Fast-growing digital e-commerce and direct-to-consumer sales channels are central to the company's growth strategy.
Summary
Limitless X Holdings, Inc. operates mainly through subsidiaries in health, entertainment, biotech, digital assets, and real estate sectors. Its primary revenue-generating activities involve selling licensed dietary supplements and expanding into new industries with aspirational projects related to media, skincare, blockchain, and wellness communities. The company experienced a net loss of $3 million in 2024, with an existing accumulated deficit of $38.8 million, and it has a small team of 14 employees and contractors.
