Mercalot Inc.

Mercalot Inc.

Company overview

• Incorporation: April 24, 2024 (Wyoming)
• Stage: Development-stage company
• Primary business: Online marketplace / e-commerce and classifieds platform
• Core product: SafeDeal Connect (mobile application acquired for use as the company’s platform)
• Expansion plan: Launch in Spain with planned expansion across Europe
• Executive team: Two officers/directors — Blas Mayor Reyes and Isabel Marin Vargas
• Corporate office: C/ de l’Illa Formentera, 54, Quatre Carreres, 46026 Valencia, Spain
  • Phone: +13072630861
• Website: safedealconnect.com (informational site); mobile apps available on iOS and Android

Platform and technology

• Purpose: Marketplace for placing offers and orders for services, facilitating interactions between buyers and service providers with an emphasis on reliability and security
• App status: SafeDeal Connect mobile app (iOS and Android) is operational; additional features are planned
• Asset acquisition: Mobile app and related website purchased from LABRIS LIMITED for US$47,000
• Backend: Node.js with Express.js; MongoDB
• Frontend: React
• Current features:
  • User registration via email
  • View/edit profile
  • Save/view favorites
  • Theme toggle (light/dark)
  • Contact support
  • Language options: English and Spanish
  • Placing orders and offers
  • Catalog browsing with category and search filters
  • In-app chat with service providers
• Planned features:
  • Security and privacy enhancements
  • Improved user chat
  • Location-based searches
  • Analytics and data services
  • Affiliate programs
  • Premium user accounts and contractor packages
  • Additional paid services (e.g., transaction security consultations, insurance)

Revenue model

• Primary near-term revenue source: In-app advertising (banner ads and pop-up windows)
• Additional revenue opportunities under development:
  • Premium user accounts with added features and advanced search
  • Paid contractor packages for increased visibility and enhanced listings
  • Advertising campaigns for service providers and businesses
  • Affiliate programs
  • Analytics and data services (fees for access to anonymized data)
  • Ancillary paid services to enhance user experience
• Pricing approach: Dynamic, based on market analysis and perceived value

Market and competition

• Initial market: Spain, with plans to expand throughout Europe
• Market rationale: Growth in e-commerce and the gig economy, mobile-first consumer behavior, and opportunities for small businesses and freelancers
• Market references cited in the filing:
  • Forbes projection that by 2027, 23% of retail purchases will be online and the global e-commerce market will exceed $7.9 trillion
  • Statista data indicating e-commerce growth in Spain (CAGR ≈ 8.22%)
• Competitors referenced: Craigslist, Gumtree, OLX, Mercari, and similar platforms
• Competitive positioning: Targeting a niche in the Spanish market first, using brand recognition, competitive pricing, and service quality, with later expansion into Europe

Marketing and sales strategy

• Initial promotion: Word-of-mouth by officers/directors; plan to hire a freelance marketing manager for online advertising and sales
• Planned marketing tactics:
  • Clear brand identity and unique selling proposition
  • SEO and social media campaigns
  • Content marketing (blogs, guides, video)
  • Influencer partnerships
  • Strategic alliances and community engagement
  • Localization and targeted campaigns
  • Use of customer reviews and testimonials
• Execution risk: Ability to implement marketing programs depends on available funding

Employees, contracts, and offices

• Employees: Two officers/directors; no other employees
• Office: Valencia, Spain; office space provided by an officer at no charge
  • Estimated market value of provided space: approximately $600 per month (about $7,200 per year)

Intellectual property and assets

• Principal asset: SafeDeal Connect mobile app and related website
• Ownership: App and website acquired from LABRIS LIMITED for US$47,000
• Technology stack supports ongoing development and planned feature expansion

Regulatory, governance, and reporting

• Jurisdiction: Subject to U.S. securities laws for reporting and compliance
• JOBS Act status: Declared an Emerging Growth Company (EGC)
  • EGC status provides certain scaled disclosure accommodations
  • The company elected under Section 107(b) not to adopt the extended transition period for new accounting standards
• Governance: Compliance with applicable laws and regulations is required

Financial and capital items

• Purchase of SafeDeal Connect app and website: US$47,000
• Office space provided at no charge; estimated value $600 per month

This summary reflects the details explicitly stated in the described Form 10-K excerpt.