Mobiquity Technologies, Inc.

Overview

Mobiquity Technologies, Inc. is an advertising technology and data intelligence company that develops and operates three proprietary platforms to enable digital advertising execution, audience analytics, and publisher monetization, with a focus on privacy and data compliance.

Platforms and core offerings

• Advertising Technology Operating System (ATOS Platform)

  • Programmatic platform to automate buying, selling, delivering, and measuring digital advertising across mobile, desktop, connected TV (CTV), and other connected devices.
  • AI/ML-driven optimization for campaigns, inventory management, and audience targeting.
  • Processes about 10 billion advertising opportunities per day (based on internal logs).
  • Capabilities include ad serving/demand-side platform functions, audience and location targeting, contextual targeting and identity graph integration, real-time analytics and reporting, fraud detection and inventory quality tools, and private marketplace functionality.
  • Mostly proprietary technology with some open-source components; can operate standalone or as part of an integrated stack.

• MobiExchange Data Intelligence Platform

  • Data ingestion, normalization, and analytics platform that transforms large data volumes into actionable insights for advertisers and enterprise clients.
  • Aggregates location, transactional, contextual, and behavioral data.
  • Uses distributed computing and machine learning to support audience analyses, marketing insights, and custom data products.
  • Offered primarily as SaaS with self-service analytics, segmentation, and reporting; hosted on AWS.

• CMOne Publisher Platform (formerly AdHere)

  • Publisher monetization and compliance platform to help digital publishers manage first-party data, comply with privacy regulations, and monetize inventory.
  • Features AI-assisted campaign optimization, first-party data activation and audience segmentation, integrated privacy/consent management, direct ad sales management, and programmatic monetization tools.

Revenue model

• Platform licensing
  • Clients license one or more platforms on a SaaS or white-label basis.
  • Fees typically based on platform usage or a percentage of advertising spend.
• Managed services
  • The company operates advertising campaigns or platform services on behalf of clients for service fees or a percentage of advertising revenue.

Customers and partnerships

• Customer concentration
  • Two customers accounted for approximately 85% of 2025 revenues.
  • Two customers accounted for approximately 58% of 2024 revenues.
• Strategic partnership
  • Expanded partnership with Context Networks in November 2024 to bring ad tech capabilities to casino and gaming environments, including gaming machines, kiosks, mobile apps, and venue displays.
  • Initial deployments in Wisconsin (River City Amusements) and Nebraska (WarHorse Gaming via NRT Technology).
  • Through Context Networks, Mobiquity provides infrastructure for advertising delivery within casino gaming environments.

Intellectual property

• Technology portfolio consists primarily of proprietary software, algorithms, trade secrets, and internally developed systems.
• Owns two patents related to legacy mobile location-based advertising technologies.

Regulation, privacy, and security

• Subject to data privacy, consumer protection, and digital advertising regulations such as GDPR and CCPA.
• Data handling and privacy compliance are integral to platform design and operations.
• Platforms are hosted on AWS; the company recognizes cyber threats and third-party data dependencies as ongoing risks.

Corporate structure and public status

• Operates through two wholly owned subsidiaries: Advangelists, LLC and Mobiquity Networks, Inc.
• Delisted from Nasdaq in December 2023 for listing requirements; currently trades on OTC markets (OTCQB) under ticker MOBQ (and MOBQW for warrants).
• Board retains concentrated control.

Financial snapshot

• Employees: Eight employees as of March 2026, plus independent contractors and consultants.
• Net loss:
  • 2025: $10,434,289
  • 2024: $8,593,182
• Net cash used in operating activities:
  • 2025: $5,355,051
  • 2024: $2,406,881
• Accumulated deficit: $236,067,810 as of December 31, 2025.
• Shares outstanding: 25,363,869 shares of common stock as of March 25, 2026.
• Management has expressed substantial doubt about the ability to continue as a going concern; auditors have included explanatory language in prior reports.

Additional notes

• Platforms can operate independently or as an integrated stack to provide end-to-end advertising and data management capabilities.
• The business relies on third-party data suppliers and data infrastructure, which introduces data-licensing and data-quality risk.
• The sales cycle for new clients can be long and variable; customers can terminate with limited notice, increasing revenue volatility.
• The company faces strong competition in ad tech and data analytics from larger rivals and evolving market standards.

Summary

Mobiquity develops and operates ATOS (advertising tech OS), MobiExchange (data intelligence), and CMOne (publisher monetization/compliance) platforms, offered standalone or combined under SaaS/white-label or managed-service models. The company has a small employee base, a high concentration of revenue among a few customers, reported net losses in 2024 and 2025, and carries a substantial accumulated deficit with ongoing liquidity and going-concern considerations. The Context Networks partnership extends the company into casino and gaming advertising channels while the business continues to manage regulatory, data, and competitive risks.