Movado Group, Inc. is a prominent designer, marketer, and distributor of watches and accessories featuring both owned and licensed brands.

# Movado Group, Inc. Overview

## Business Operations and Products
Movado Group, Inc. is a reputable designer, marketer, and distributor of quality watches and accessories. The company operates in two primary segments: **Watch and Accessory Brands** and **Company Stores**.

### Watch and Accessory Brands
- **Owned Brands**: Movado has several owned brands, including:
  - **Movado**
  - **Concord**
  - **EBEL**
  - **Olivia Burton**
  - **MVMT**
  
- **Licensed Brands**: It also operates a range of licensed brands, such as:
  - **Coach**
  - **Tommy Hilfiger**
  - **Hugo Boss**
  - **Lacoste**
  - **Calvin Klein**

### Product Offerings
The company designs and provides watches that span multiple price categories and includes a variety of fashion accessories, notably:
- **Watches**: Traditional mechanical and quartz watches.
- **Jewelry**: Mainly fashion jewelry with some fine jewelry pieces.
- **Accessories**: Sunglasses and other related fashion items.

## Market Reach
- **Customer Base**: Movado markets its products to a diverse client base, including major jewelry store chains, department stores, independent jewelers, and e-commerce platforms. Major customers include:
  - **Department Stores**: Macy’s and Nordstrom.
  - **E-commerce**: Amazon and its own web platforms.

- **Retail Locations**: The company operates 56 retail outlet locations in the United States and four in Canada, catering to various segments of the market.

## Financial Highlights
- **Fiscal Year Ending**: January 31, 2025
- **Revenues**: The total revenue for fiscal 2025 was **$653.4 million**, a slight decrease from **$664.4 million** in the previous fiscal year (2024).
- **Watch and Accessory Brands Revenue**: This segment accounted for **$556.4 million** of total sales, with revenues from the U.S. at **$186.5 million** and international sales at **$369.9 million**.
- **Company Stores Revenue**: Generated **$97.0 million** in sales, down from **$103.9 million** the previous year.
- **Net Income**: The company reported **$18.4 million** in net income for fiscal 2025, a decline from **$41.3 million** in fiscal 2024.
- **SG&A Expenses**: Total selling, general and administrative expenses were **$333.1 million**, an increase from **$315.7 million** the previous year.

## Workforce and Corporate Structure
- **Number of Employees**: The company employs approximately **1,009 full-time employees** and **402 part-time employees**, totaling **1,456 employees** globally.
- **Structure**: Movado Group, Inc. operates with an executive team and a board of directors overseeing its strategic direction and operational performance.

## Conclusion
Movado Group, Inc. positions itself as a leader in the watch design and manufacturing sector with a rich portfolio of both owned and licensed brands, extensive market reach, and a well-established retail presence. Despite recent declines in revenue and income, the company's strategic focus on brand recognition, quality design, and customer engagement ensures its ongoing presence in the competitive watch industry.

Movado Group, Inc. is a prominent global designer and marketer of quality watches and accessories, known for its iconic brands including Movado, EBEL, and Concord.

## Movado Group, Inc. - Overview

### Company Profile
Movado Group, Inc. designs, sources, markets, and distributes quality watches and accessories globally. The company was incorporated in 1967 in New York and has established itself as a key player in the watch industry through strategic acquisitions, partnerships, and a diverse brand portfolio.

### Product Offerings
- **Owned Brands:**
  - **Movado®** - Known for its iconic Museum® dial.
  - **Concord®** - A luxury watch brand established in 1908.
  - **EBEL®** - Founded in 1911, blends technical excellence with distinctive design.
  - **Olivia Burton®** - Focused on feminine watch styles and accessories.
  - **MVMT®** - Targets millennial consumers with affordable, stylish watches and accessories.

- **Licensed Brands:**
  - **COACH®** - Licensed since 1999, reflects American luxury style.
  - **TOMMY HILFIGER®** - Licensed since 2001, known for its fun, all-American style.
  - **HUGO BOSS®** - Licensed since 2006, embodies premium fashion and accessories.
  - **LACOSTE®** - Licensed since 2007, merges French elegance with sporty themes.
  - **CALVIN KLEIN®** - Recently added in 2022, known for timeless, minimalist designs.

### Market Presence
- **Geographic Segments:**
  - **United States**: Accounts for a significant portion of sales.
  - **International**: Represents roughly 56.8% of total revenue, with major segments in Europe, Asia, the Middle East, and Latin America.

### Financial Data
- **Customers**: Serves a diverse clientele, including independent jewelers, department stores (e.g., Macy’s, Nordstrom), and third-party e-commerce retailers (e.g., Amazon).
- **Revenue**: 
  - For the fiscal year ending January 31, 2024, the company reported net sales of **$672.6 million**, a decrease from **$751.9 million** in the previous fiscal year.
  - **Watch and Accessory Brands** segment had sales of **$568.7 million** while the **Company Stores** segment generated **$103.9 million**.
- **Operating Income**: For the fiscal year ending January 31, 2024, Movado recorded **operating income** of **$54.7 million**, showing a decline from **$120.4 million** in the previous year.
- **Net Income**: The net income attributable to Movado Group, Inc. was **$46.7 million** for fiscal 2024, down from **$94.5 million** in fiscal 2023.
- **Employees**: The company employs **1,548** individuals worldwide across various regions including the Americas, Asia-Pacific, and Europe, with a significant portion of the workforce in the United States.

### Market Strategy
Movado Group employs a focused marketing strategy, heavily investing in digital marketing and maintaining strong brand identities across its product lines. The company keeps pace with trends to appeal to modern consumers while emphasizing quality and innovation in its product designs.

### Conclusion
Movado Group, Inc. combines a rich heritage in watch design with contemporary fashion and technology trends. With a valuable portfolio of owned and licensed brands, strategic focus on customer relationships, and a solid financial foundation, Movado continues to navigate challenges in the retail and luxury goods landscape effectively.

MOVADO GROUP INC

10-K / April 16, 2025

10-K / March 26, 2024

10-K / April 16, 2025

Movado Group, Inc. Overview

Business Operations and Products

Watch and Accessory Brands

Product Offerings

Market Reach

Financial Highlights

Workforce and Corporate Structure

Conclusion