ONAR Holding Corporation is a company that operates in advertising, marketing, pool installation, and maintenance with recent financial challenges including recurring losses and a significant deficit.

# Company Summary: ONAR Holding Corporation

**Overview:**
- ONAR Holding Corporation, formerly Reliant Holdings, Inc., specializes in two primary business segments: advertising and marketing services, and pool installation and maintenance.

## Business Segments:

### 1. Advertising and Marketing
- Provides digital advertising, experiential marketing, healthcare marketing, and brand development strategies.
- Operates as a technology-enabled independent marketing agency with a broad network of marketing brands.
- Services include:
  - Development of marketing strategies
  - Execution of digital advertising campaigns utilizing data analytics, machine learning, and AI
  - Continuous campaign optimization
  - Web development including SEO and conversion optimization
  - Creative asset development and brand strategy
  - Ongoing advertising management and consulting
- Revenue from this segment for the year ended December 31, 2024: approximately **$1,953,491**.
- Operating loss for 2024: approximately **$3,007,617**.

### 2. Pool Installation and Maintenance
- Focuses on installing and servicing residual pools primarily in the Dallas/Fort Worth Metroplex, Texas.
- As of December 31, 2024:
  - Revenue from pool services: approximately **$619,895**.
  - Operating loss for 2024: approximately **$75,540**.
  - Customer base: The segment's operations are regionally concentrated, with no specific customer count provided, but significant revenue dependence on a few customers (less than 10% of accounts receivable as of December 31, 2024).

## Key Financials:
- **2024 Revenue:** approximately **$2,573,386** (Total across segments).
- **2024 Total Net Loss:** approximately **$3,083,156**.
- **2024 Operating Loss:** approximately **$3,083,157**.
- **Total Assets as of December 31, 2024:** approximately **$2,449,974**.
- **Total Liabilities as of December 31, 2024:** approximately **$5,000,698**.
- **Stockholders’ Equity (Deficit):** approximately **$(2,550,724)**.

## Customers and Clients:
- Significant customer concentration in the advertising segment, with some clients contributing up to 20% of revenue.
- No specific number of customers or employees is provided in the available data.

## Additional Details:
- The company has a small number of employees, but exact headcount is not specified.
- Revenue streams include service-based fees, digital advertising, and pool installation/maintenance contracts.
- The company has experienced recurring losses, a working capital deficit, and a significant accumulated deficit, raising concerns about going concern status.

**Note:** The company has undergone recent acquisitions, including a reverse merger with HLDCO LLC, which significantly impacted its financial structure and ownership.

Reliant Holdings, Inc. specializes in the design and construction of custom swimming pools in Austin, Texas, while expanding into custom home building and renewable energy solutions.

# Company Overview: Reliant Holdings, Inc.

## Business Operations
Reliant Holdings, Inc., through its wholly-owned subsidiary Reliant Pools, specializes in the design and construction of **custom swimming pools** in the greater Austin, Texas area. The company focuses on offering both residential in-ground swimming pools and expanding into custom home building and renewable energy through solar solutions. 

### Key Areas of Operation:
1. **Custom Swimming Pools**: 
   - **Types of Pools Built**:
     - **Freeform Pools**: Non-traditional shapes incorporating curves, natural elements, and unique designs.
     - **Geometric Pools**: Defined by clean, straight lines and structured forms using materials like brick or tiles.
   - **Construction Method**: Utilizes Shotcrete, which allows for versatile pool shapes and designs.

2. **Custom Home Building**: 
   - Formed a subsidiary, **Reliant Custom Homes, Inc.**, aiming to build and sell custom homes in Lago Vista, Texas.
   - Currently constructing a **2,300 square foot custom home**, under a contract for an estimated sale price of **$540,000**.

3. **Renewable Energy**: 
   - Created **Reliant Solar Energy, Inc.** to focus on solar panel installations and sustainable energy, though significant operations and revenues in this area have not yet materialized.

## Current Performance Metrics
- **Revenue**: 
  - For the year ended December 31, 2023, Reliant Holdings reported revenue of **$2,454,802**.
  - This shows a decrease from **$4,616,404** reported for the year ended December 31, 2022.

- **Net Income**:
  - The company recorded a **net income** of **$33,615** for fiscal year 2023 compared to **$333,876** in 2022.

## Customer Base
- Reliant Pools estimates that **35%** of their current pool customers come from **word-of-mouth referrals** from prior clients, while **60%** come from online searches via Google. 
- The company acknowledges past revenue reliance on a limited number of customers. For fiscal year 2023, two customers accounted for **26%** of total revenue.

## Employee and Management Structure
- The company employs **three full-time employees**.
- Operates under the leadership of **Elijah May**, the President, Chief Operating Officer, and sole director.

## Competitive Advantage
- **Industry Expertise**: With over **40 years of combined experience** among management and staff, the company places a strong emphasis on customer satisfaction during and after construction.
- **Reputation and Referrals**: A focus on quality workmanship and customer satisfaction has cultivated a substantial referral-based customer acquisition model.
- **Innovative Marketing Approach**: Their sales personnel utilize a sophisticated sales method to differentiate from competitors.

## Facilities
- Reliant Holdings leases **1,010 square feet** of office space in Austin, Texas. The current lease agreement stipulates a monthly rental of **$1,515 to $2,400**, with annual leasing expenses around **$27,150** in 2023.

## Recent Developments
- Reliant is nearing completion of a custom home build that is under a **60-day option contract**, highlighting their intention to solidify a presence in the custom home building sector alongside their primary pool business. 

Through their focused operational strategies, Reliant Holdings, Inc. aims to expand their market presence in the custom pool and home building sectors while beginning to explore opportunities in renewable energy solutions.

Onar Holding Corp

10-K / May 5, 2025

10-K / April 18, 2024

10-K / May 5, 2025

Company Summary: ONAR Holding Corporation

Business Segments:

1. Advertising and Marketing

2. Pool Installation and Maintenance

Key Financials:

Customers and Clients:

Additional Details: