19 July 2026
Onar Holding Corp
CIK: 1682265•3 Annual Reports•Latest: 2026-06-11
Disclaimer: AI-assisted summary of SEC Form 10-K filings. Not official company content and not investment, legal, accounting, or tax advice. See full disclaimer here.
10-K / June 11, 2026
Revenue:$3,179,519
Income:-$9,276,897
10-K / May 5, 2025
Revenue:$2,573,386
Income:-$3,083,156
10-K / April 18, 2024
Revenue:$2,454,802
Income:$33,615
10-K / June 11, 2026
ONAR Holding Corporation
What the company does
- ONAR Holding Corporation operates a technology-enabled marketing platform that acquires and integrates specialist marketing agencies into a unified, data-driven operating network.
- Target market: middle-market brands with revenue between $10 million and $1 billion seeking enterprise-grade marketing capabilities with lower cost and complexity.
- Differentiation: combines proven agency execution with proprietary data and AI technology and emphasizes deep operational integration rather than passive financial ownership.
Key brands and segments
JUICE
- Performance digital marketing agency offering paid media, creative, data science, web development, and strategy services.
- Has driven over $2.5 billion in client revenue (cumulative across the JUICE platform).
- Average client tenure reported at over 3 years.
- Serves B2B and B2C clients across consumer products, manufacturing, business services, technology, e-commerce, and healthcare.
- Core revenue model: retainer contracts, project engagements, and media management fees.
ONAR Labs
- Technology and innovation division that houses the company’s proprietary technology stack to drive higher-margin recurring revenue via SaaS licensing, data products, and automation tools.
- Key components: Retina AI (predictive customer intelligence), Cortex (real-time cross-channel analytics), Agentic Ops (autonomous campaign optimization and workflows), and the QA Layer (deploy-governance for quality assurance).
- Built to operate as shared infrastructure across portfolio agencies with potential standalone SaaS offerings for third parties.
Of Kos (healthcare marketing brand)
- Focuses on medical laboratory and genetic testing marketing with HIPAA-compliant solutions.
- As of January 2026, substantially all operating assets of VMED Services, LLC were sold, while the Of Kos brand IP remains with the company.
Organizational structure and subsidiaries (as of December 31, 2025)
- Public parent: ONAR Holding Corporation.
- Primary operating subsidiary: ONAR, LLC.
- Wholly owned sub-entities: Juice Labs LLC (operating under JUICE), ONAR Labs LLC, VMED Services, LLC (Of Kos brand), and Storia Agency, LLC (operations merged into JUICE).
- Historically divested non-core assets: Reliant Holdings, Inc. and Reliant Pools, Inc.
- Inactive subsidiaries: Chalk Experiences, LLC and Reliant Custom Homes, Inc.
2025 corporate developments (key actions and transactions)
- Juice Labs Acquisition (Sept 15, 2025): ONAR, LLC acquired 100% of Juice Labs LLC; the JUICE platform was integrated into the ONAR network and merged with Storia agency operations under the unified JUICE brand.
- Retina AI Acquisition (Sept 23, 2025): ONAR Labs LLC acquired the Retina AI software platform, adding predictive customer intelligence capabilities.
- Governance enhancements (2025): Board expanded with independent members; Scott Kauffman named Chairman; Mark Gazit, Reda Raad, and Howard Palefsky joined as independent directors.
- Debt conversion (Dec 2025): $311,000 in outstanding debt retired via voluntary equity conversion by noteholders.
- Portfolio simplification (end of 2025 to Jan 2026): divested non-core legacy operations, including the sale of substantially all VMED Services assets (Of Kos) effective Jan 8, 2026; sale completed with a secured, seller-financed promissory note of $1.5 million.
- Name and structural changes (2024–2025):
- Aug 23, 2024: Nevada Certificate of Amendment filed to change the company name to ONAR Holding Corporation.
- Sept 12, 2024: Integrum Group LLC renamed ONAR, LLC (Delaware).
- Sept 17, 2024: Dissolution of HLDCO, LLC’s Delaware entity, leaving ONAR, LLC as the primary operating subsidiary.
Market positioning and strategic focus
- Strategy pillars:
- Acquire and integrate specialist agencies serving the middle market to provide liquidity to founders and long-term value through ownership of data-driven platforms.
- Deploy ONAR Labs technology to drive higher-margin recurring revenue and create defensible competitive advantages, with potential standalone SaaS offerings.
- Centralize back-office functions (finance, accounting, legal, compliance, HR) to improve efficiency and governance.
- Strengthen corporate governance and internal controls to support growth and public-company obligations.
- Market context:
- Increasing adoption of AI and machine learning in marketing for audience targeting, optimization, and lifetime value prediction.
- Convergence of technology and creative services with demand for integrated partners offering strategy, creative, and measurement.
- Growth in the middle-market segment for enterprise-grade capabilities and platform-driven agencies.
- Public-market valuations for specialist agencies have moderated from pandemic highs, creating private-market opportunities for platforms with access to public-equity currency.
Financial snapshot and liquidity (as of December 31, 2025)
- Net loss: $9,276,897 for the period ended December 31, 2025.
- Working capital: approximately a $9.4 million working capital deficiency.
- Going concern: management reported substantial doubt about the company’s ability to continue as a going concern and is pursuing additional equity and debt financing, revenue growth, cost optimization, and monetization of proprietary technology (SaaS and data products).
- Other financial actions:
- $311,000 of debt converted to equity in December 2025.
- Divestitures: sale of non-core assets including Reliant Pools, Inc. (Dec 31, 2025) and substantially all VMED Services assets (Of Kos) completed Jan 8, 2026; VMED sale structured as a secured promissory note valued at approximately $1.5 million.
Corporate governance and control
- The CEO controls a majority of voting securities; board expansion in 2025 added independent directors.
- Management identified material weaknesses in internal controls as of December 31, 2025, and is working to strengthen the control environment and reporting processes.
