Oxford Industries, Inc. is a leading designer, marketer, and distributor of branded apparel with a focus on lifestyle brands like Tommy Bahama and Lilly Pulitzer.

# Company Overview Summary

## Business Description
Oxford Industries, Inc. is a leading designer, source, marketer, and distributor of branded apparel and related products under a portfolio of lifestyle brands:
- Tommy Bahama®
- Lilly Pulitzer®
- Johnny Was®
- Southern Tide®
- TBBC (The Beaufort Bonnet Company®)
- Duck Head®
- Jack Rogers®

The company's strategy focuses on creating emotionally connected, premium lifestyle brands inspired by appealing lifestyles or attitudes. Success depends on compelling product design, brand reputation, targeted distribution, and effective communication.

## Revenue and Financials (Fiscal 2024)
- **Total Net Sales:** $1,516.6 million (1.52 billion USD)
- **Operating Income:** $119 million
- **Net Earnings:** $93 million
- **Earnings Per Share (Diluted):** $5.87
- **Number of Employees:** Over 6,000 globally (96% in the U.S.)
- **Stockholders:** Approximately 199,000 record holders as of March 24, 2025
- **Market Value:** ~$1.07 billion (as of August 2, 2024, market value of non-affiliate voting stock)

## Customer Base
- About **2.7 million** consumers transacted with the company in the past year.
- The company operates **full-price retail stores, e-commerce sites, outlets, and food and beverage locations**, with a focus on formulating emotional and aspirational shopping environments.

## Revenue Channels
- **81%** of sales in Fiscal 2024 came from *Direct to Consumer* channels:
  - Full-price retail stores
  - E-commerce websites
  - Food and beverage locations (Tommy Bahama’s restaurants and bars)
  - Outlet stores
- **19%** from *Wholesale* distribution:
  - Specialty stores
  - Department stores
  - Multi-brand e-commerce retailers
  - Licenses and international distributors

## Operating Segments
- **Tommy Bahama** (57% of sales): Men’s and women’s sportswear, accessories, and food & beverage, with 166 locations.
- **Lilly Pulitzer**: Upscale women’s apparel, dresses, and accessories, with 64 retail stores.
- **Johnny Was**: Artisan-inspired bohemian apparel, accessories, and home goods, with 80 stores.
- **Emerging Brands**: Smaller brands including Southern Tide, TBBC, Duck Head, and Jack Rogers, with a combined 35 retail locations.
- **Corporate and Other:** Includes headquarters, distribution centers, and eliminated or non-operating assets.

## Distribution & Operations
- **Full-Price Retail Stores:** ~166 locations (across U.S., Canada, Australia, New Zealand)
- **E-Commerce:** Highly profitable digital platforms for each brand
- **Food & Beverage:** 24 Tommy Bahama locations (12 restaurants, 12 bars)
- **Distribution Centers:** Main centers in Auburn, WA; King of Prussia, PA; Lyons, GA; Los Angeles, CA; and Atlanta, GA
- **Employees:** Over 6,000 (majority in the U.S.)
- **Key Infrastructure:** Multiple leased properties, with some owned distribution facilities

## Key Financial & Business Highlights
- **Fiscal 2024 Revenue:** $1.52 billion
- **Growth:** Slight decline of 3.5% compared to Fiscal 2023
- **Net Income:** Increased to $93 million from $60.7 million in the prior year
- **Profitability Trends:** Margin compression due to promotional sales and product mix but benefited from absence of impairment charges in Fiscal 2024
- **Key Approaches:** Emphasis on lifestyle branding, direct-to-consumer sales, digital marketing, controlled distribution, and expansion of retail stores and online channels

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*This summary highlights the company's core activities, financial performance, customer engagement strategies, and operational footprint based on the provided data.*

Oxford Industries, Inc. is a leading branded apparel company known for its lifestyle brands such as Tommy Bahama and Lilly Pulitzer, focusing on emotional consumer connections and digital engagement.

# Oxford Industries, Inc. Overview

**Business Description:**
Oxford Industries, Inc. is a leading branded apparel company that designs, sources, markets, and distributes products under several lifestyle brands, including:
- **Tommy Bahama**
- **Lilly Pulitzer**
- **Johnny Was (acquired in September 2022)**
- **Southern Tide**
- **The Beaufort Bonnet Company (TBBC)**
- **Duck Head**
- **Jack Rogers** (acquired in Fiscal 2023)

**Business Strategy:**
The company's strategy focuses on developing compelling lifestyle brands that create emotional connections with consumers, allowing them to command higher loyalty, price points, and licensing opportunities. Oxford believes in the importance of understanding fashion trends and consumer preferences to maintain a competitive edge in the apparel industry.

**Financial Highlights:**
- **Fiscal Year Ended:** February 3, 2024
- **Revenue:** $1.57 billion (Fiscal 2023), an increase of 11.3% from $1.41 billion in Fiscal 2022.
- **Net Income:** $60.7 million for Fiscal 2023, down from $165.7 million in Fiscal 2022.
- **Net Earnings per Share:** $3.82 for Fiscal 2023 compared to $10.19 in Fiscal 2022.
- **Number of Employees:** Over 6,000, primarily located in the United States.
  - More than 77% are retail store and food and beverage employees.

**Customer Base:**
Oxford Industries serves approximately 2.7 million customers annually, engaging with them through:
- **Retail Stores:** 278 full-price retail locations.
- **E-commerce:** $538 million in online sales (34% of total net sales in Fiscal 2023).
- **Food & Beverage:** $116 million in sales from 22 Tommy Bahama food and beverage locations.

**Distribution Channels:**
- **Direct to Consumer:** Accounting for 80% of consolidated net sales.
  - Breakdown of Direct to Consumer Sales:
    - E-commerce: $538 million (34%)
    - Full-price retail: $533 million (34%)
    - Food & Beverage: $116 million (7%)
    - Outlets: $73 million (5%)
- **Wholesale:** 20% of consolidated net sales through various specialty stores, better department stores, and multi-branded retailers.

**Key Operational Points:**
- **Operating Groups:** Organized into four main groups: Tommy Bahama, Lilly Pulitzer, Johnny Was, and Emerging Brands (Southern Tide, TBBC, Duck Head, and Jack Rogers).
- **Inventory Management:** The company employs a strategic approach to inventory, with an emphasis on minimizing markdowns and directing sales through e-commerce and branded retail operations.

**Market Position:**
Oxford Industries operates in a highly competitive and rapidly evolving apparel market, influenced by factors such as consumer discretionary spending, digital retailing, and changing fashion trends. The company aims to continue expanding its digital footprint and enhancing customer engagement through various marketing initiatives.

**Recent Challenges:**
- Facing increased operational costs due to inflation and market volatility.
- Experienced a significant impairment charge for Johnny Was, reflecting current macroeconomic challenges. 

**Future Prospects:**
Oxford is focused on leveraging its strong brand equity, expanding e-commerce, and making strategic capital investments to enhance operational efficiency and customer experiences in response to changing market dynamics.

OXFORD INDUSTRIES INC

10-K / March 31, 2025

10-K / April 1, 2024

10-K / March 31, 2025

Company Overview Summary

Business Description

Revenue and Financials (Fiscal 2024)

Customer Base

Revenue Channels

Operating Segments

Distribution & Operations

Key Financial & Business Highlights