Perfect Moment Ltd. is a luxury skiwear and lifestyle brand founded in 1984 in Chamonix, France, known for combining technical excellence with fashionable designs for an affluent global customer base.

# Company Overview Summary

## Name and Type
- **Company Name:** Perfect Moment Ltd.
- **Type:** High-performance luxury skiwear and lifestyle brand

## Foundation and Heritage
- Founded in **Chamonix, France in 1984** by professional skier and extreme sports filmmaker Thierry Donard
- Originally produced apparel for free-ride skiers and surfers
- Inspired by “perfect moment” concept—combining quality, style, and performance
- Heritage rooted in alpine and surf performance apparel with bold, statement designs

## Brand and Product Offerings
- Focuses on melding **technical excellence** with **fashion-led designs**
- Creates apparel for **women, men, and children**
- Products feature **high-performance materials**, daring prints, bold colors
- Category expansion in 2016 includes:
  - **Skiswear** (core)
  - **Summer range** inspired by Ibiza (swimwear and activewear)
  - **Lifestyle apparel** and accessories
   
## Market Position
- Operates **at the intersection of luxury skiwear, outerwear, and active/lifestyle markets**
- Core segments are resilient, large, and growing
- Target demographic is affluent, fashion-conscious consumers valuing authenticity, bold design, and European heritage

## Industry and Market Data
- **Luxury Skiwear Market:** valued at **$1.6 billion in 2022**, projected to reach **$2.4 billion by 2028** (CAGR ~6.35%)
- **Luxury Outerwear Market:** valued at **$15.9 billion in 2022**, projected to reach **$23.2 billion by 2028** (CAGR ~6.51%)
- Increased demand driven by **urban lifestyle integration** and **heritage-driven functional outerwear**

## Business Operations
- Employs **50 full-time employees** as of March 31, 2025
- Has a **digital-first approach**: operates a **direct-to-consumer ecommerce platform** and **selective wholesale partners**
- Collaborates with **160 wholesale partners**, including **16 luxury department stores**
- Testing **physical retail locations** with plans to open **concession stores** in high-profile markets (targeting two stores in FY2026)

## Revenue and Financials
- **Fiscal Year Ended March 31, 2025:**
  - **Net revenue:** **$21.5 million**
  - **Net loss:** **$15.9 million**
  - **Gross profit:** **$10.4 million** (margin approx. 48.5%)
- **Fiscal Year Ended March 31, 2024:**
  - **Net revenue:** **$24.4 million**
  - **Net loss:** **$8.7 million**
  - **Gross profit:** **$12.4 million** (margin approx. 50.9%)

## Customers
- Has a **global customer base** in **over 60 countries**
- Approximate **214 stockholders of record** as of June 30, 2025
- Specific number of individual customers or active user counts not provided

## Revenue Streams
- Mainly from **retail ecommerce, wholesale sales, and pop-up/physical retail activations**
- Revenue affected by **seasonality**, with peak in **Fall/Winter** (ski season) and **Summer** (activewear and swimwear)
- In FY2025, revenue declined primarily due to a termination of a collaboration with Hugo Boss

## Key Highlights
- Strategic collaborations and celebrity endorsements increased global media coverage and visibility
- Focused on brand awareness, vertical expansion, and international growth, especially in **China** via Tmall
- Continues to develop new product categories and increase product styles (from 75 to over 200 styles planned)
- Pursues **sustainable growth** through **digital expansion, brand building, retail testing**, and **product diversification**

Perfect Moment Ltd. is a luxury skiwear brand founded in 1984 that specializes in technical apparel for high-performance lifestyle activities.

# Summary of Perfect Moment Ltd.

## Overview
Perfect Moment Ltd. is a high-performance, luxury skiwear, and lifestyle brand founded in 1984 in Chamonix, France. The brand combines technical excellence with fashion-led designs, offering apparel and products for women, men, and children, embodying a unique blend of fashion, form, function, and fun.

## Key Historical Milestones
- **Founded:** 1984 by Thierry Donard, initially creating apparel for a team of free-ride skiers and surfers.
- **Relicensed:** In May 2012, the Perfect Moment trademark was assigned to Perfect Moment TM Sarl (TMS) and relaunched by Max and Jane Gottschalk.
- **IPO:** The company went public on February 12, 2024, raising net proceeds of approximately $6,009,000.

## Corporate Structure
- **Headquarters:** London, UK.
- **Employees:** As of March 31, 2024, the company has **39 full-time employees** and employs temporary staff and consultants as needed.
- **Subsidiaries:** Includes Perfect Moment USA Inc. incorporated in Delaware (January 17, 2024) and Perfect Moment Asia Limited for licensing.

## Product Offering
Perfect Moment specializes in:
- **Luxury Skiwear:** Known for high-quality, fashionable skiwear.
- **Activewear and Leisurewear:** Expanded collections including swimwear, activewear, and lifestyle products.
- **Accessories:** Offerings include handwear, headwear, and other outdoor-related accessories.

## Market
- **Luxury Skiwear Market:** Valued at approximately **$1.6 billion** in 2022, projected to grow at a CAGR of **6.35%**, reaching **$2.4 billion** by 2028.
- **Luxury Outerwear Market:** Valued at **$15.9 billion** in 2022 with expected growth at a CAGR of **6.51%** to reach **$23.2 billion** by 2028.
- **Target Customer Base:** Focus primarily on affluent consumers with a growing interest in luxury outerwear and active lifestyles, particularly in Europe, North America, and emerging markets like China.

## Financial Performance
- **Revenue & Income:**
  - For the fiscal years ended March 31, 2024 and March 31, 2023, the company recorded operating losses of **$7,675,000** and **$8,625,000**, respectively.
  - Revenue for the fiscal year ended March 31, 2024: specifics not disclosed, but mentioned growth in customer reach and sales driven by e-commerce and strategic partnerships.
  - **Growth Focus:** Diversification of product offerings and aggressive expansion into direct-to-consumer sales.

## Business Model
- **Distribution Channels:** Multi-channel strategy incorporating:
  - **Direct-to-Consumer Sales:** Through the company’s e-commerce platform, which is critical for customer engagement.
  - **Wholesale Partnerships:** Collaborations with 160 wholesale partners, including luxury department stores, specialty stores, and online retailers like Farfetch and Amazon Luxury.

## Customer Engagement and Marketing
- Engages effectively with customers through digital platforms and social media, focusing on performance marketing and influencer partnerships.
- **Target Demographic:** Primarily targets Generation Y and Generation Z populations, who are more inclined to seek out luxury performance and fashionable attire.

## Business Strategy
Strategic growth plans include:
- Enhancing brand awareness and attracting new customers through innovative marketing.
- Accelerating digital growth and expanding international presence, starting in China.
- Expanding product offerings in activewear and leisure sectors.

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In summary, Perfect Moment Ltd. is an emerging growth company in the luxury apparel market, striving to innovate while maintaining its heritage of high-quality, functional, and stylish designs. The company is focused on brand positioning, expanding its direct-to-consumer model, and leveraging e-commerce growth opportunities.

Perfect Moment Ltd.

10-K / June 30, 2025

10-K / July 1, 2024

10-K / June 30, 2025

Company Overview Summary

Name and Type

Foundation and Heritage

Brand and Product Offerings

Market Position

Industry and Market Data

Business Operations

Revenue and Financials

Customers

Revenue Streams

Key Highlights