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SELECTIVE INSURANCE GROUP INC

CIK: 2305571 Annual ReportLatest: 2026-02-09

10-K / February 9, 2026

Selective Insurance Group, Inc.

What the company does

  • New Jersey-based holding company that owns ten property and casualty insurance subsidiaries operating exclusively in the United States.
  • Sells insurance products and services through independent insurance agents and wholesale brokers.
  • Subsidiaries write standard-market admitted property and casualty business in most states and one non-admitted carrier for excess and surplus (E&S) lines.
  • Manages investments and capital strategies through an Investments segment.
  • Identifies five competitive advantages: empowered decision-making near customers, a franchise-value distribution model, integrated technology for underwriting/pricing/claims, a superior omnichannel customer experience, and a highly engaged workforce.

Corporate and financial profile (year-end 2025)

  • Ratings: AM Best A+ (Stable); S&P A (Stable); Moody’s A2 (Stable); Fitch A+ (Stable).
  • Revenue composition (2025):
    • Standard Commercial Lines: 71% of total revenues; 79% of 2025 net premiums written (NPW). Average premium per policyholder ≈ $20,600.
    • Standard Personal Lines: 8% of total revenues; 8% of NPW. Average premium per policyholder ≈ $4,100 (flood exposure included; flood is written in all 50 states and DC via NFIP’s WYO program).
    • E&S Lines: 11% of total revenues; 13% of NPW. Average premium per policyholder ≈ $6,000.
    • Investments: 10% of total revenues (includes net investment income and net realized/unrealized investment gains and losses).
  • Uses non-GAAP operating income and ROE measures that exclude after-tax net realized and unrealized investment gains and losses.

Key operating metrics and distribution

  • Independent distribution partners:
    • Standard Commercial Lines: ~1,680 partners through ~2,940 office locations.
    • Standard Personal Lines: ~730 partners.
    • Flood insurance: ~6,520 partners.
  • E&S distribution:
    • ~80 wholesale general agents with ~260 office locations.
    • In 2025, a limited group of Standard Commercial Lines agents were given direct access to E&S via an in-house managing general agent.
  • No single independent partner accounts for 10% or more of direct premiums written (DPW) in aggregate.
  • Industry statistic: Approximately 39,000 independent P&C insurance agents and brokers exist in the U.S.
  • Digital adoption: 59% of SIGI policyholders were registered for the MySelective digital platform as of December 31, 2025.

Geographic footprint

  • Standard Commercial Lines: primarily in 36 states plus the District of Columbia.
  • Standard Personal Lines: primarily in 15 states.
  • Flood (NFIP WYO) and E&S Lines: available in all 50 states plus DC.
  • 2025 expansion: began writing Standard Commercial Lines in Kansas; plans to enter Montana and Wyoming by the end of 2026 (subject to regulatory approvals).

Products and underwriting

  • Product categories: Casualty and Property insurance.
  • Standard Commercial Lines: Commercial Property (including Inland Marine), Commercial Package (Property/Casualty), Commercial Auto, General Liability, Workers’ Compensation, Businessowners, Bonds (Fidelity/Surety), and Flood (via NFIP WYO for Personal Lines and select Commercial programs).
  • Standard Personal Lines: similar property/casualty lines with flood managed under the Personal Lines framework.
  • E&S Lines: specialty and wholesale markets with an automated rate/quote/bind/issue system for small business and middle-market accounts; underwriting authority delegated to selected underwriters and wholesale agents.

Technology, innovation, and operating model

  • Invests in IT platforms, integrated systems, and cloud solutions; uses machine learning and an expanding set of generative AI tools in internal processes.
  • Governance: an AI and Model Governance Committee reports to the Executive Risk Committee; cybersecurity framework aligned with NIST standards.
  • MySelective mobile app: 4.7/5 rating on the Apple App Store; provides account access, bill pay, claims reporting, and risk management resources. 2025 enhancements added risk notifications, recalls, weather alerts, and telematics/detection services.
  • Key technology and operations locations: Branchville, NJ; Hartford, CT; Charlotte, NC; Short Hills, NJ (new facility relocating Branchville operations mid-2026 through 2029).
  • Claims: launched a modernized claims system in 2025 for several lines, with ongoing third-party integration and expanded digital payment capabilities.

Operations, governance, and risk management

  • Internal controls follow a COSO-derived framework with three lines of defense: business functions (first line), Enterprise Risk Management and the CRO (second line), and Internal Audit (third line).
  • Enterprise Risk Management maps major risks (asset, underwriting, liquidity, other, and emerging) to management and board committees, with quarterly reporting and governance oversight.
  • Addresses regulatory and compliance requirements at the state level with federal considerations, including TRIPRA, NFIP, privacy/data protection laws, and Dodd-Frank implications.
  • Reinsurance is an integral part of capital and risk management; changes in reinsurance availability and pricing can affect results.
  • Climate-related and cyber risks are managed within underwriting, investment strategies, and the ERM framework, with specific attention to hurricane and other perils.

Real estate and physical footprint

  • Branchville, NJ headquarters: 315,000-square-foot building on 56 acres; main corporate operations site.
  • Other facilities are leased, including a new Short Hills, NJ facility that will house relocated Branchville operations from mid-2026 through 2029.
  • E&S offices: Scottsdale, AZ; Dresher, PA.
  • Flood offices: Branchville, NJ; Miami, FL.

Workforce and operations metrics

  • Employees: ~2,800 total (approximately 1,380 home-based; 810 in regional offices; remainder in corporate).
  • Distribution reach and office counts as listed above support national underwriting and service operations.

Financial highlights and growth initiatives

  • Revenue mix in 2025: Standard Commercial Lines (71%), Standard Personal Lines (8%), E&S Lines (11%), Investments (10%).
  • Average premiums per policyholder (2025): Commercial ~$20,600; Personal ~$4,100; E&S ~$6,000.
  • 59% of policyholders registered for MySelective as of year-end 2025.
  • Growth initiatives: expanded into Kansas in 2025; plans to enter Montana and Wyoming by end-2026 (subject to approvals).

Summary

Selective Insurance Group, Inc. is a diversified U.S.-focused property and casualty insurer with four primary segments: Standard Commercial Lines, Standard Personal Lines, E&S Lines, and Investments. The business is distribution-driven, selling through independent agents, brokers, and wholesale general agents, and emphasizes technology-enabled underwriting, pricing, claims, and an omnichannel customer experience through the MySelective platform. Revenue in 2025 was driven primarily by Standard Commercial Lines, followed by E&S Lines, Standard Personal Lines, and investments. The company maintains strong ratings across major agencies and a governance framework to manage underwriting, asset/liquidity, and emerging risks.