Siebert Financial Corp. is a diversified financial services company based in Miami Beach, FL, operating mainly in the U.S. with a focus on brokerage, financial advisory, media, and entertainment services.

# Company Summary: Siebert Financial Corp.

## Overview
- **Type:** Diversified financial services firm
- **Headquarters:** Miami Beach, FL
- **Primary Markets:** U.S. (mainly in New York, Florida, California)
- **Stock Listing:** Nasdaq Capital Market (Ticker: SIEB)
- **Employees:** 146 full-time (as of March 11, 2025)
- **Number of Customers:** Approximately 160,000 retail accounts (as of December 31, 2024)
- **Client Net Worth:** $18.0 billion (as of December 31, 2024)

## Revenue & Income
- **2024 Revenue:** $83.9 million
- **2024 Net Income:** $13.3 million
- **2023 Revenue:** $71.5 million
- **2023 Net Income:** $7.8 million
- **Earnings Per Share (2024):** $0.33

## Business Activities & Subsidiaries
### Core Business:
- **Brokerage & Financial Advisory Services**
   - **Muriel Siebert & Co., LLC (MSCO):** 
     - Provides retail securities brokerage services, online and traditional.
     - Self-clearing broker-dealer registered with the SEC, FINRA, NYSE, SIPC, NFA, CFTC.
     - Over 55 years of operation.
     - Handles retail brokerage, market making, fixed income investments, stock lending/borrowing, and equity compensation plans.
- **Siebert AdvisorNXT, LLC (SNXT):**
  - Offers automated wealth management via robo-advisory platform.
  - Utilizes trading algorithms based on Modern Portfolio Theory.
- **Park Wilshire Companies, Inc. (PW):**
  - Full-service insurance agency providing fixed annuities, property and casualty insurance, life and disability insurance.
- **Siebert Technologies, LLC (STCH):**
  - Develops new technology solutions.
  - Initiatives include a mobile trading app, online platform for retail and corporate clients, infrastructure upgrades.
- **RISE Financial Services, LLC (RISE):**
  - Broker-dealer with ongoing strategic review, operates with a 68% ownership interest.
- **Gebbia Entertainment, LLC (GE):**
  - Provides media and entertainment services.
  - Partnership with industry figures like L.A. Reid and Akon.
  - Managed a rising artist group "SIMIEN," co-managed with Akon.
  
### Additional Business Developments:
- **Media & Entertainment Focus:**
  - Co-management of music/entertainment projects.
- **Strategic Initiatives:**
  - Rebranding to target creative industries like athletes/artists.
  - Development of new financial management solutions.
- **New Division (2025):** Investment Banking and Capital Markets division formed to service middle-market clients in M&A and financial advisory.

## Market Position & Competition
- Competes with large banks, mutual fund sponsors, other brokerage firms, technology and cryptocurrency firms.
- Focus on high-quality personal service, responsiveness, product offerings, and execution quality.

## Regulatory & Operational Details
- Strict regulation by SEC, FINRA, MSRB, CFTC, and state authorities.
- Extensive compliance for trading, securities, and advisory activities.
- Significant emphasis on cybersecurity, internal controls, and risk management.
- Handling of significant securities and customer cash segregations, net capital requirements, and off-balance sheet risk.

## Summary Highlights
- **Total Assets:** Approximately $519.7 million (as of December 31, 2024).
- **Total Liabilities:** Approximately $434.6 million.
- **Stockholders’ Equity:** $84.1 million.
- **Main Revenue Streams:**
  - Brokerage commissions & fees.
  - Interest, marketing, and distribution fees.
  - Principal transactions and proprietary trading.
  - Stock lending/borrowing.
  - Advisory fees.
  - Other income (including media-related activities and consulting).

**Note:** The company is expanding into media/entertainment and investment banking, with recent acquisitions and strategic shifts to diversify revenue sources and target modern client segments.

Siebert Financial Corp. is a diversified financial services firm offering brokerage, investment advisory, insurance, and technology services.

## Company Overview: Siebert Financial Corp.

### Business Description
Siebert Financial Corp. is a diversified financial services firm that provides a comprehensive range of brokerage and financial advisory services. The company's offerings include:

- **Securities Brokerage**: Through its primary subsidiary, **Muriel Siebert & Co., LLC (MSCO)**, Siebert delivers both online and traditional discount brokerage services, making it a significant participant in the retail brokerage space for over 55 years. MSCO is a self-clearing broker-dealer registered with various regulatory authorities, including the SEC, FINRA, and the NYSE.

- **Investment Advisory Services**: **Siebert AdvisorNXT, LLC (SNXT)** operates the firm's investment advisory services utilizing proprietary robo-advisory technology. This platform creates optimized portfolios based on individual risk tolerance using Nobel Prize-winning Modern Portfolio Theory.

- **Insurance Services**: **Park Wilshire Companies, Inc. (PW)** offers a variety of insurance products, including fixed annuities, property and casualty insurance, and life and disability insurance.

- **Technology Development**: **Siebert Technologies, LLC (STCH)** aims to enhance the company's service offerings through technology and fintech opportunities.

### Company Structure
Siebert conducts its business via wholly-owned and majority-owned subsidiaries, which include MSCO, SNXT, PW, STCH, and RISE Financial Services, LLC. The company has a diverse operational footprint with its headquarters in Miami Beach, Florida, and additional branch offices across the United States.

### Key Metrics
- **Employees**: As of May 1, 2024, Siebert Financial Corp. employed 124 full-time staff.
  
- **Customers**: The specific number of customers has not been disclosed, but the firm services a global clientele through 11 branch offices located in key cities, including New York, Boston, and Beverly Hills.

- **Stock Market**: Siebert's common stock trades on the Nasdaq Capital Market under the symbol “SIEB”.

### Financial Performance
While specific revenue and income figures were not detailed in the provided information, the company generates income primarily through its brokerage services, investment advisory fees, and insurance products. The firm has experienced fluctuations in trading volumes and revenues influenced by market conditions and regulatory changes within the financial services industry.

### Competitive Edge
Siebert Financial distinguishes itself with:
- A strong focus on customer service and client relationships.
- A history of innovation, exemplified by transitioning to a discount brokerage model and developing robo-advisory services.
- A solid legacy tied to Muriel F. Siebert, the first woman to own a seat on the NYSE, which enhances its brand identity.

### Market Position
Siebert competes against a variety of financial services providers, including traditional and online brokerages, banks, and new fintech entrants. The company emphasizes high-quality customer service, responsiveness to clients, and comprehensive product offerings as key competitive advantages.

### Regulatory Environment
Siebert is subject to extensive regulations from multiple authorities, including the SEC and FINRA, which impose rigorous standards for operation, compliance, and financial reporting. 

This overview encapsulates the multifaceted nature of Siebert Financial Corp.'s operations, its positioning in the financial services sector, and its commitment to service and innovation.

SIEBERT FINANCIAL CORP

10-K / March 31, 2025

10-K / May 10, 2024

10-K / March 31, 2025

Company Summary: Siebert Financial Corp.

Overview

Revenue & Income

Business Activities & Subsidiaries

Core Business:

Additional Business Developments:

Market Position & Competition

Regulatory & Operational Details

Summary Highlights