Simply Good Foods Co

The Simply Good Foods Company

Overview

The Simply Good Foods Company is a consumer packaged food and beverage company focused on nutritious snacking. Its products emphasize higher protein, lower carbohydrate, and lower-sugar profiles across multiple convenient formats.

Brands and products

• Quest: protein bars, protein chips/crackers, ready-to-drink (RTD) protein beverages, and confections.
• Atkins: protein bars, RTD protein shakes, and confections; includes a library of recipes for low-carb living.
• OWYN: plant-based RTD shakes and protein powders that are allergen-tested for the top nine allergens and offered in various protein levels.

Strategy

Growth is pursued through product innovation, brand extensions, and acquisitions and licensing to expand into adjacent snacking categories and new geographies.

Market position and distribution

• Leading brands with strong consumer awareness and loyalty in the nutritional snacking space.
• Focus on convenient formats (bars, chips, confections, RTD shakes, powders) aligned with demand for high-protein, low-carb, and allergen-conscious options.
• Primary distribution in North America through mass retail, grocery, club, drug, e-commerce, convenience, and specialty channels.

Acquisition history

• Formed in March 2017 to acquire Atkins.
• Quest Nutrition acquired in November 2019.
• OWYN acquired in June 2024.

Corporate and operational footprint

• Headquarters: 1225 17th Street, Suite 1000, Denver, Colorado 80202.
• Office and research facilities in El Segundo, California; Broomfield, Colorado; and the Bentonville metro area, Arkansas.
• Distribution capabilities: two distribution centers in Greenfield, Indiana, totaling over 1.6 million square feet.

People

• Global workforce: 282 employees as of August 29, 2026.
• Approximately 72% are based in office or research and development labs.
• Approximately 95% of employees are in the United States; the remainder are in Canada, Australia, and New Zealand.
• By function: about 122 in marketing and sales; 83 in R&D, operations and quality; 77 in administration.
• United States: roughly 25 hourly employees and 242 salaried employees.

Customers and sales concentration

• A substantial portion of sales comes from a limited number of major retailers.
• Largest customers (fiscal year 2026): Walmart represented about 30% of consolidated sales (roughly 24% via mass retail/e-commerce and about 6% via Sam’s Club); Amazon represented about 20% of consolidated sales.
• No other single customer represented more than 10% of consolidated sales.

International exposure

• International net sales represented approximately 2.2% of total net sales for the 52 weeks ended August 29, 2026.

Financial structure and liquidity (as of August 29, 2026)

• Indebtedness: approximately $350 million in outstanding term loan indebtedness.
• Revolving credit facility: up to $75 million available; no amounts drawn as of the date reported.
• Ownership structure: the company’s only significant asset is 100% ownership of Atkins Intermediate Holdings, LLC; that entity funds distributions, loans, and other payments to the operating company and to support dividends, subject to legal and contractual restrictions.
• Segment reporting: as of August 29, 2026, the company operates in one consolidated operating segment; previously (through August 30, 2025) there were multiple segments (Quest, Atkins, OWYN) that were aggregated.

Compliance and certifications

• ISO 22000 certification maintained since fiscal year 2022.
• Achieved FSSC 22000 certification in September 2026 (recognized by the Global Food Safety Initiative).

Operational risks

• Reliance on contract manufacturers and third-party logistics could affect supply, costs, or delivery if disrupted.
• Heavy exposure to retail channel dynamics, shelf space, and pricing pressures, particularly with large retailers.
• The market is competitive and consumer preferences can shift; ongoing innovation and marketing investment are required to sustain growth.