SOBR Safe, Inc.

SOBR Safe, Inc.

Overview

SOBR Safe, Inc. (formerly TransBiotec, Inc.; previously Imagine Media, Ltd.) is a publicly traded company (Nasdaq: SOBR) headquartered at 6400 S. Fiddlers Green Circle, Suite 1400, Greenwood Village, Colorado 80111. The company uplisted to Nasdaq on May 16, 2022 after previously trading on the OTCQB.

Core business and offering

SOBR Safe develops and commercializes non-invasive alcohol awareness technologies integrated with a cloud-based software platform called SOBRsafe.

Products:

• SOBRcheck: Patent-pending, touch-based device that combines biometric identity verification with alcohol sensing from fingertip perspiration. The device connects to the SOBRsafe platform to transmit data.
• SOBRsure: Patent-pending wearable wristband that senses alcohol in perspiration and communicates with a mobile app via Bluetooth for continuous, discreet tracking. The device provides removal and service-interruption notifications.
• SOBRsafe platform: Cloud-based software that collects, analyzes, and presents data from SOBRcheck and SOBRsure for enterprise and consumer use.

Applications and markets:

• Behavioral wellness programs
• Licensing and systems integration
• Commercial environments (examples: oil & gas, fleet management, telematics, ride-share programs, workplace safety)
• Individual consumer use (for example, co-parenting and personal accountability)

The company discusses strategic opportunities tied to a longitudinal data repository for analytics, AI-driven insights, and benchmarking across use cases such as insurance pricing and safety improvements.

Business model and go-to-market

• Single business segment.
• Three-part sales strategy:
  • Direct sales to enterprise customers and consumers
  • Channel partners
  • Licensing and integration agreements
• Current selling team: four sales professionals managing direct and channel relationships.
• Channel partners: ten partners retained as of December 31, 2025.
• International expansion is under consideration; current marketing and operations are U.S.-focused.

Manufacturing and supply chain

• Product design, manufacturing, quality testing and distribution for SOBRsafe devices are performed in the United States by third-party contract manufacturers.
• The company relies on third-party manufacturers and suppliers and does not maintain long-term manufacturing contracts.
• There is no company-owned manufacturing facility.

Intellectual property

• Patents and pending applications related to the SOBRsafe system and devices.
• Registered trademarks: SOBR, SOBRsure, Return on Detection.
• Ongoing patent strategy includes converting provisional filings to non-provisional U.S. and international applications.

Financial and operating highlights (as of December 31, 2025)

• Employees: 18 full-time employees.
• Key officers: David Gandini (Chairman, CEO, Secretary) and Christopher Whitaker (CFO, Treasurer).
• Accumulated deficit: $106,873,875 as of December 31, 2025.
• The company reports ongoing losses from operations and expects continued losses in the foreseeable future.
• Management describes a need for additional capital to support operations, product development, and market expansion.
• Stock actions: Reverse stock splits totaling 1-for-1,100 over the last two years (1-for-110 on October 2, 2024 and 1-for-10 on April 4, 2025). The company discusses Nasdaq listing requirements and potential delisting risk.

Operations and facilities

• Primary office: 5,000-square-foot corporate office in Greenwood Village, Colorado (lease through June 2026 at approximately $17,500 per month).
• Manufacturing and distribution are outsourced to U.S.-based third-party manufacturers.

Regulatory and risk considerations

• Market positioning is focused on behavioral wellness and related verticals; data privacy and biometric-data regulations may apply in certain jurisdictions.
• Intellectual property risks include third-party licenses and potential infringement claims; the company relies on patents, trade secrets, and confidentiality agreements.
• The company maintains an active cybersecurity program and conducts third-party risk assessments. Security incidents could affect operations and liabilities.
• The company identifies risks related to Nasdaq compliance, market volatility, reliance on third-party manufacturers, and the need for additional capital.