Summary of SOBR Safe, Inc.

Business Overview

• Core Technology & Products: Develops and commercializes non-invasive alcohol monitoring and detection devices integrated within a proprietary software platform, SOBRsafe™.
• Main Devices:
  • SOBRcheck™: A touch-based identity verification and alcohol detection device that requires users to place two fingers for biometric and perspiration-based alcohol sensing. Connects via sensors to the SOBRsafe platform.
  • SOBRsure™: A wearable, fitness-style band that passively detects alcohol in perspiration and integrates with a mobile app via Bluetooth for real-time monitoring and GPS tracking. Intended for discrete, voluntary use by individuals.
• Applications:
  • Behavioral health and wellness
  • Judicial administrative applications
  • Licensing and integration with other systems
  • Commercial sectors including oil and gas, fleet management, telematics, ride-share programs, and workplace safety
  • Consumer use for personal accountability, co-parenting, and adolescent driver safety

Company Size & Operations

• Number of Employees:
  • 14 full-time employees as of December 31, 2024
  • Includes leadership such as CEO David Gandini and CFO Christopher Whitaker
  • Sales and remote operators
  • Professional consultants in supporting roles
• Customer Base:
  • 127 active subscribers (as of December 31, 2024)
  • Average subscription length for consumers: 5.3 months
  • 20 enterprise subscribers with 1,534 total users
• Revenue & Financials:
  • 2024 Revenue: $212,736
  • 2023 Revenue: $157,292
  • Net Loss (2024): $8,609,156
  • Net Loss (2023): $10,214,721
• Recent Financial Highlights:
  • Increased cash balance to approximately $8.38 million as of December 31, 2024
  • Total assets: $11.17 million (2024)
  • Total liabilities decreased substantially to $1.37 million (2024) from $4.16 million (2023)

Business Activities & Strategies

• Manufacturing & Distribution: Conducts in the U.S. with outsourced manufacturing.
• Sales & Marketing:
  • Direct sales to enterprise and consumers
  • Channel partner agreements
  • Licensing and integration opportunities
• Product Development:
  • Second-generation SOBRsure device launched in November 2024
  • Ongoing enhancements to SOBRsafe software platform
• Growth Outlook:
  • Intends to expand customer base via sales, licensing, and partnerships
  • Focused on increasing awareness through trade shows, media, social media, and demonstrations
  • Pursues potential data monetization through analytics and AI

Regulatory & Intellectual Property

• Mainly using "Pass/Fail" methodology, not subject to specific government regulation.
• Holds multiple patents (pending and issued) related to alcohol detection and wearable sensors.

Employees & Leadership

• Leadership includes:
  • David Gandini (CEO, Chairman, Secretary)
  • Christopher Whitaker (CFO)
  • Other directors and independent members
• Management focuses on training, compliance, workplace safety, and diversity initiatives.

Financial Notes

• The company has experienced recurring net losses since inception.
• Significant recent financing includes an $8.2 million private placement in October 2024.
• Has a history of reverse stock splits to maintain Nasdaq listing standards.

Summary

• SOBR Safe, Inc. is focused on non-invasive alcohol detection technology used across behavioral health, judicial, commercial, and personal markets.
• It has a modest revenue base but significant accumulated losses.
• The firm is actively developing new hardware (notably SOBRsure) and seeks to grow its subscriber base and licensing opportunities.
• The company is publicly traded on Nasdaq under the symbol SOBR with around 936,926 shares outstanding as of April 15, 2025.