Starbucks Corporation is a premier global roaster, marketer, and retailer of specialty coffee, operating company-owned and licensed coffeehouses across 91 markets.

# Starbucks Corporation

## Overview
- Premier roaster, marketer, and retailer of specialty coffee worldwide.
- Operates in 91 markets.
- Formed in 1985; common stock trades on Nasdaq under the symbol SBUX.

## Core business model
- Purchases and roasts high-quality coffees to sell, along with handcrafted coffee, tea, and other beverages, plus a variety of high-quality food items.
- Distribution channels:
  - Company-operated coffeehouses (formerly referred to as stores).
  - Licensed trademarks and products through other channels, including licensed coffeehouses and grocery/foodservice via the Global Coffee Alliance with Nestlé S.A.

## Brands
- Starbucks Coffee® (flagship)
- Teavana®
- Ethos®
- Starbucks Reserve®

## Strategic objectives and operations
- Maintain Starbucks as one of the most recognized and respected global brands.
- Expand the global coffeehouse base, growing in both developed markets (e.g., U.S.) and higher-growth markets.
- Optimize the mix of company-operated and licensed coffeehouses.
- Drive innovation across beverages, equipment, processes, and technology, supported by a digital platform.
- Introduce new products across categories and channels on a regular basis.

## Strategic initiatives — "Back to Starbucks"
- Launched in Q4 of fiscal 2024 to bring customers back to coffeehouses and return to growth.
- Fiscal 2025 restructuring plans include closure of certain coffeehouses and transformation of the support organization.
- Fiscal 2026 actions include additional coffeehouse closures, relocation of certain support functions to Nashville, Tennessee, continued transformation of the global support organization and non-retail facilities, and reduced operational complexity for Starbucks Reserve and Roastery locations.

## Reference
- Restructuring and impairment actions are discussed in Note 18 (Restructuring and Impairments); fuller financial details are in the consolidated financial statements in Item 8.

Starbucks Corporation is a global leader in the specialty coffee industry, known for its premium products and exceptional customer experience.

**Starbucks Corporation Overview**

**Business Description:**
Starbucks Corporation is a global leader in the specialty coffee industry, recognized for its premium products and exceptional customer experience. The company operates through three primary segments: North America, International, and Channel Development.

- **North America Segment:** 
  - Comprises company-operated and licensed stores in the U.S. and Canada.
  - Accounts for approximately **75% of Starbucks' total net revenues**.
  
- **International Segment:** 
  - Encompasses operations in various global markets, including China, Japan, and across Europe, the Middle East, Africa, Latin America, and the Caribbean.
  - Contributes about **20% of total net revenues**.

- **Channel Development Segment:** 
  - Involves sales of Starbucks products through channels outside of stores, such as grocery and foodservice.
  - Represents around **5% of total net revenues** and includes partnerships with companies like Nestlé through the **Global Coffee Alliance**.

**Customer Reach:**
- Starbucks serves millions of customers annually, being a premier roaster, marketer, and retailer of specialty coffee worldwide.
- The company's loyalty program, **Starbucks Rewards**, allows registered members to earn points on purchases, further enhancing customer engagement.

**Employees:**
- As of September 29, 2024, Starbucks employed approximately **361,000 partners (employees)** worldwide:
  - **211,000 in the U.S.**
  - **150,000 outside the U.S.**
- The workforce is diverse, with significant representation of female and diverse partners.

**Financial Performance:**
- **Revenue:** For the fiscal year ended September 29, 2024, Starbucks reported total net revenues of **$36.2 billion**, representing a **1% increase** compared to the previous year.
- **Operating Income:** Consolidated operating income decreased to **$5.4 billion** from **$5.9 billion** in fiscal 2023, with an operating margin of **15.0%**.
- **Net Earnings:** The company reported net earnings attributable to Starbucks of **$3.76 billion**, translating to **$3.31 per diluted share**.
- **Dividends:** Starbucks returned approximately **$3.8 billion** to shareholders in fiscal 2024 through dividends and share repurchases.

**Growth Strategy:**
- Starbucks continuously expands its global store base, aiming to increase its footprint in both developed and high-growth markets. The company operates **21,018 company-operated stores** and has plans for further expansion.
- Investment in technology, product innovation, and customer experience is critical to its growth strategy, supported by the recent initiation of the **“Back to Starbucks” strategy** under new CEO Brian Niccol.

**Sustainable Practices:**
- The company focuses on ethical sourcing, with over **98% of its coffee** historically verified as ethically sourced through its Coffee and Farmer Equity Practices (C.A.F.E. Practices).
- Commitment to diversity, equity, and inclusion within the workforce aligns with its corporate social responsibility goals, targeting a positive impact on communities worldwide.

Starbucks' robust business model, marked by its comprehensive store strategy, strong customer loyalty, and dedication to employee well-being, positions it for sustained success in the competitive specialty coffee market.

STARBUCKS CORP

10-K / November 12, 2026

10-K / November 20, 2024

10-K / November 12, 2026

Starbucks Corporation

Overview

Core business model

Brands

Strategic objectives and operations

Strategic initiatives — "Back to Starbucks"

Reference