Starco Brands, Inc. is a consumer products company that specializes in innovative behavior-changing products across food, personal care, home care, and beverages.

# Company Overview: Starco Brands, Inc. (STCB)

## Business Description
Starco Brands, Inc. specializes in the commercialization of innovative consumer products through strategic partnerships and acquisitions. The company focuses on creating and marketing behavior-changing products across various categories such as food, personal care, home care, and beverages. 

### Corporate History
- **Incorporation**: Founded on January 26, 2010, originally as Insynergy Products, Inc. and later rebranded to Starco Brands, Inc. on September 7, 2017.
- **Licensing Agreement**: Entered into a significant licensing agreement with The Starco Group (TSG), which provides exclusive rights to develop a variety of consumer products.

### Product Offerings
Starco Brands has a diverse product portfolio, which includes:
1. **Winona®**: A butter flavor popcorn spray marketed primarily through retailers like Walmart and H-E-B.
2. **Whipshots®**: A vodka-infused whipped cream aerosol launched in December 2021, gaining significant attention and distribution across 47 states and the UK.
3. **Art of Sport® (AOS)**: Acquired AOS Group in September 2022, provides premium body and skincare products for athletes.
4. **Skylar®**: Acquired in December 2022, a brand offering hypoallergenic fragrances.
5. **Soylent®**: Acquired in February 2023, specializes in plant-based nutrition products—including shakes, powders, and bars.

## Employment and Structure
- **Employees**: As of the end of 2024, STCB employed **29 full-time employees**.
- **Business Model**: In addition to full-time employees, the company utilizes independent contractors and consultants for various roles such as administration and product marketing.

## Financial Overview
- **Revenue and Income**: Starco Brands has faced financial challenges, reporting:
  - **Net Loss**: 
    - $46,402,121 in the year ended December 31, 2023
    - $17,334,549 in the year ended December 31, 2024
  - **Net Income**: 
    - $977,858 for the year ending December 31, 2022
- **Accumulated Deficit**: As of December 31, 2024, STCB reported an accumulated deficit of **$81,420,357**.

### Customers
- While the report does not specify an exact number of customers, the products are typically sold through major retail chains like Walmart, H-E-B, and online platforms, indicating a broad consumer base.

## Future Plans and Growth Strategy
1. **Product Development**: The company plans to expand its product lines into various categories, including:
   - Over-the-counter medications
   - Skincare and haircare products
   - Plant-based food options
   - Fragrances and personal care items
2. **Acquisitions**: Continued efforts to acquire companies with established products that align with STCB's mission of behavior-changing consumer products.
3. **Capital Raising**: Plans to finance growth by selling Class A common stock and exploring compliant offerings to raise additional capital.

## Contact Information and Locations
- **Principal Office**: 
  - 706 N Citrus Avenue, Los Angeles, California, 90038
- **Website**: [Starco Brands](http://www.starcobrands.com)

By focusing on innovative products and leveraging strategic partnerships, Starco Brands aims to maintain growth and enhance brand recognition within the crowded consumer products marketplace.

Starco Brands, Inc. is a consumer product company specializing in innovative products distributed through strategic licensing agreements and acquisitions.

# Company Overview: Starco Brands, Inc. (STCB)

## Corporate Background
- **Incorporation:** Founded in Nevada on January 26, 2010, originally as Insynergy Products, Inc. Renamed to Starco Brands, Inc. on September 7, 2017.
- **Licensing Agreement:** In July 2017, Starco Brands entered a licensing agreement with The Starco Group (TSG) to produce a wide range of consumer products across various verticals.

## Business Model
Starco Brands operates primarily through licensing and marketing agreements, focusing on innovative consumer products aimed at changing consumer behaviors. Their portfolio includes:
- Food sprays
- Household cleaning products
- Air care products
- Spirited beverages
- Personal care products

Starco Brands has expanded its offerings through acquisitions of subsidiaries that emphasize behavior-changing products, thereby broadening its market reach.

## Product Lines
1. **Winona®**
   - Product: Butter Flavor Popcorn Spray
   - Marketing Services: Managed through a licensing agreement.
   - Distribution: Available in H-E-B grocery stores and on Amazon.
   - Revenue Growth: Significant sales growth anticipated due to planned increase in sales personnel.

2. **Whipshots®**
   - Launched: December 2021
   - Description: Vodka-infused whipped-cream aerosols.
   - Launch Event: Hosted at Art Basel in Miami, achieving 1 billion global impressions.
   - Distribution: Available in 41 states, with major agreements including RNDC, GoPuff, and BevMo.
   - Flavors: Vanilla, Mocha, Caramel, plus Limited Time flavors such as Peppermint and Pumpkin Spice.

3. **Art of Sport® and AOS®**
   - Acquisition: Completed in September 2022.
   - Focus: Premium body and skincare products designed for athletes.

4. **Skylar®**
   - Acquisition: Completed on December 29, 2022.
   - Product Offerings: Hypoallergenic fragrances.

5. **Soylent®**
   - Acquisition: Completed on February 15, 2023.
   - Product Offerings: Wide range of plant-based nutrition products (shakes, powders, bars).

## Financial Performance
- **Employees:** 41 full-time employees as of the end of 2023, including all subsidiary staff.
- **Revenue and Income:**
  - **2023 Net Loss:** $45,402,121
  - **2022 Net Income:** $977,858
  - **Accumulated Deficit:** $63,769,469 as of December 31, 2023. 

Starco Brands has been historically challenged by significant net losses but has ventured into expansions that might offer future profitability.

## Market Presence
- **Customer Base:** The company has established partnerships with major retailers and distributors, but specific customer numbers are not disclosed.
- **Distribution Agreement:** Starco Brands works with major distributors across the U.S. to maximize product availability and penetration in retail environments.

## Key Executive
- **CEO:** Ross Sklar, who also serves as CEO of TSG, contributes his extensive experience in commercialization and marketing to steer the company's growth strategy.

## Growth Strategy
Starco Brands intends to continually launch new products in various categories within the consumer product space, including foods, personal care, and others, relying on capital raising efforts to fund this expansion.

Overall, Starco Brands, Inc. focuses on growing a diversified portfolio of consumer products through strategic licensing and acquisitions while working to navigate the challenges of profitability and operational efficiency.


Starco Brands, Inc.

10-K / April 18, 2025

10-K / April 3, 2024

10-K / April 18, 2025

Company Overview: Starco Brands, Inc. (STCB)

Business Description

Corporate History

Product Offerings

Employment and Structure

Financial Overview

Customers

Future Plans and Growth Strategy

Contact Information and Locations