TILLY'S, INC.

Tilly’s, Inc.

Overview

Tilly’s is a specialty retailer of casual apparel, footwear, accessories, and hardgoods for young men, young women, boys, and girls. The assortment combines global, emerging, and proprietary brands rooted in active, outdoor, and social lifestyles. Headquarters and primary distribution facilities are in Irvine, California.

Store network and geography

• 223 stores across 33 states as of January 31, 2026.
• Store mix (2025 data): Regional Mall 128, Off-Mall 79, Outlet 16.
• Average store size: ~7,145 square feet.
• Average net sales per store: ~ $1.8 million; ~ $255 per square foot.
• Geographic focus: California, Texas, Arizona, Nevada, Florida, and the Northeast.

Online and omnichannel

• E-commerce platform: tillys.com, offering store assortment plus online-only styles.
• E-commerce net sales: $122 million in fiscal 2025, representing 22.1% of total net sales.
• Capabilities include buy-online-pick-up-in-store (BOPIS), ship-from-store, and same-day delivery in certain areas.
• E-commerce serves customers in all 50 states and the District of Columbia; physical stores operate in 33 states.

Revenue and profitability

• Total net sales for fiscal 2025 were approximately $553 million, with e-commerce accounting for 22.1% of that total.
• The company reported net losses in fiscal 2025, 2024, and 2023.

Product assortment and brand strategy

• Merchandise includes both third-party and proprietary brands.
• Third-party brands represented about 63% of total net sales in fiscal 2025; proprietary brands represented about 37%.
• Proprietary brands include RSQ (approximately 26% of total net sales in 2025) and Full Tilt (approximately 7% of total net sales in 2025), plus denim and other young men’s/young women’s apparel and accessories.
• Top third-party brands include adidas, Converse, Nike, The North Face, Vans, Levi’s, Reebok, Billabong, and Crocs.

Merchandising, purchasing, and allocation

• Merchandising is organized by category under a Chief Merchandising Officer.
• Emphasis on trend identification, timely delivery, and a balanced mix of third-party and proprietary brands.
• Planning and allocation prioritize store- and online-level sell-through, with frequent replenishment and inventory transfers to optimize assortments.

Real estate and store economics

• All 223 stores operate under leases (stores, corporate offices, distribution centers).
• Leases typically have 10-year base terms with renewal options and include common area maintenance, tax, and escalating rent provisions.
• Selective store openings planned (4–6 new stores for fiscal 2026 within existing markets) and potential closures if economics are unfavorable.
• Customer traffic is tied to mall and shopping center dynamics; sales are seasonally stronger in back-to-school and holiday periods.

Distribution and fulfillment

• A 126,000 sq ft distribution facility and an 81,000 sq ft e-commerce fulfillment center are both located in Irvine, California.
• Those facilities support a national footprint; merchandise is shipped to stores multiple times per week and e-commerce orders are fulfilled from the Irvine centers.

Employees

• As of January 31, 2026:
  • Approximately 1,314 full-time employees.
  • Approximately 3,809 part-time employees.
  • About 468 employees at corporate office and distribution facilities.
  • Approximately 4,655 employees at store locations.
• Total employees around 5,123, with seasonal fluctuations to roughly 5,200–7,100 in fiscal 2025.
• Store employees are not unionized.

Ownership and governance

• The company is controlled by its founders and maintains a dual-class share structure: Class B voting stock is held by Hezy Shaked and Tilly Levine, while Class A shares are publicly traded.

Fiscal year and reporting

• Fiscal year ends on the Saturday closest to January 31.
• Fiscal 2025 ended January 31, 2026; fiscal 2024 ended February 1, 2025; fiscal 2023 ended February 3, 2024.

Summary

Tilly’s operates a national multichannel retail business offering a broad mix of third-party and proprietary apparel, footwear, and accessories targeted at active, outdoor, and social lifestyles for youth and young adults. Fiscal 2025 revenue was approximately $553 million, with e-commerce contributing $122 million (22.1% of total net sales). The company reported net losses for fiscal years 2023–2025.