Tilly’s, Inc. is a fashion retailer specializing in casual apparel, footwear, and accessories, with a focus on youth and young adults interested in active lifestyles, operating 240 stores across 33 states and an e-commerce platform.

# Company Overview Summary

## Business Description
- **Company Name:** Tilly’s, Inc.
- **Founded:** 1982 by Hezy Shaked and Tilly Levine
- **Headquarters:** Irvine, California
- **Operates:** 240 stores across 33 states (as of February 1, 2025)
- **Store Types:** Malls, lifestyle centers, power centers, community centers, outlet centers, street-front locations
- **Online Presence:** Operates e-commerce platform at www.tillys.com, offering same merchandise as stores plus online-only styles
- **Target Customers:** Young men, young women, boys, and girls interested in active, outdoor, and social lifestyles

## Products and Brands
- **Product Categories:** Casual apparel, footwear, accessories, hardgoods
- **Brands Offered:** Extensive assortment of global, emerging, proprietary brands
- **Merchandise Mix:** 
  - 67% third-party brands (e.g., Nike, Adidas, Converse, Levi’s, The North Face, Vans, etc.)
  - 33% proprietary brands (e.g., RSQ, Full Tilt)
- **Product Focus:** Fashion, core styles, emerging brands, exclusive and proprietary merchandise

## Financial Highlights
- **Revenue (Fiscal 2024):** $569.5 million
- **Net Loss (Fiscal 2024):** $46.2 million
- **Net Loss (Fiscal 2023):** $34.5 million
- **Operating Income (Fiscal 2024):** -$49.8 million
- **Gross Profit (Fiscal 2024):** $149.7 million (26.3% of net sales)
- **E-commerce Sales (Fiscal 2024):** $124.7 million (21.9% of total sales)
- **Average Sales per Store:** Approximately $1.8 million annually, or $247 per square foot

## Employees
- **Total Employees (as of February 1, 2025):** Approximately 1,410 full-time and 4,209 part-time
- **Store Employees:** About 5,132 employees in store locations, fluctuating seasonally between 5,500 and 7,600
- **Corporate & Distribution Staff:** About 487 employees

## Customer and Market
- **Customer Engagement:** Multi-channel marketing including social media, influencers, loyalty program (“Tillys Rewards”), community outreach programs, events
- **Market Reach:** Customers shop in all 50 U.S. states via online; physical stores in 33 states
- **Customer Base:** Focus on youth and young adults interested in active lifestyle brands and fashion

## Store and Operations
- **Average Store Size:** Approximately 7,200 square feet
- **Store Locations:** In malls, outlet centers, lifestyle centers, street-front sites
- **Store Count (as of February 1, 2025):** 240 stores in various retail venues
- **Leases & Property:** Operating leases for store locations, corporate HQ, distribution centers
- **Distribution & Fulfillment:** 126,000 sq. ft. distribution center in Irvine; dedicated 81,000 sq. ft. e-commerce fulfillment center

## Business Strategy
- Focus on offering a broad and differentiated assortment with a mix of global, emerging, and proprietary brands
- Frequent inventory updates and trend monitoring
- Multi-pronged marketing combining digital, social media, community engagement
- Expansion in existing markets with disciplined store openings and closures based on lease economics
- Growth via e-commerce, integrating online and physical store omnichannel capabilities

## Key Performance Indicators
- Declining comparable store sales over three fiscal years
- Store sales influenced by seasonal patterns, fashion trends, and economic conditions
- Investments in technology upgrades for e-commerce and warehouse operations
- Focus on improving margins through efficient inventory and merchandise management

> This summary encapsulates the company's operations, market position, financial performance, workforce, and strategic focus based solely on provided SEC filings.

Tillys, Inc. is a specialty retailer offering casual apparel, footwear, and accessories for the youth market, operating 248 stores across the United States.

# Summary of Tillys, Inc.

## Company Overview
Tillys, Inc. is a prominent specialty retailer focused on casual apparel, footwear, accessories, and hardgoods for young men, young women, boys, and girls. The company operates under the brand name “Tillys,” which was established in 1982 in Orange County, California. The brand represents an active, outdoor, and social lifestyle.

### Headquarters and Operations
- **Headquarters:** Irvine, California
- **Number of Stores:** 248 stores across 33 states as of February 3, 2024.
- **Average Store Size:** Approximately 7,300 square feet per store.
- **Store Types:** 
  - Regional Malls: 138 stores
  - Off-Mall Locations: 92 stores
  - Outlet Locations: 18 stores

### Employees
- **Total Employees:** Approximately 6,048, which includes:
  - **Full-time Employees:** About 1,536
  - **Part-time Employees:** Approximately 4,512

### Financial Highlights
- **Revenue (Fiscal Year 2023):** Approximately $637 million, with online sales accounting for about 22% of total net sales.
- **Comparable Store Sales:** The company aims to increase same-store sales consistently by offering on-trend merchandise and an elevated in-store experience.
- **Average Store Sales:** Generated average net sales of $1.9 million per store in fiscal 2023, or $267 per square foot.

## Product Offering and Strategy
Tillys carries a wide assortment of global and proprietary brands, focusing on lifestyle and emerging brands. Their merchandise encompasses:
- **Apparel:** Branded, fashion, and core styles including tops, outerwear, bottoms, swimwear, and dresses.
- **Footwear**
- **Accessories:** Backpacks, hydration bottles, hats, sunglasses, and small electronics.
  
The company uses a dynamic merchandise model, allowing for frequent updates reflective of current trends and customer preferences. Tillys enhances customer engagement via a robust multi-channel marketing approach, leveraging social media, influencer partnerships, and a comprehensive loyalty program called “Tillys Rewards.”

## Growth and Expansion Plans
Despite facing challenges in recent years, Tillys continues to believe in strategies for long-term growth such as:
- Improving comparable store sales
- Increasing operating margins
- Expanding e-commerce presence
- Enhancing inventory management
- Reinvesting in existing stores

The company's distribution and fulfillment infrastructure supports its growth plans, with the operational capability to adapt quickly to inventory and fashion trends.

## Community and Social Engagement
Tillys supports various community initiatives and operates the Tilly’s Life Center Foundation, focusing on empowering youth through educational programs. The brand emphasizes sustainability and ethical practices in sourcing and merchandising.

Overall, Tillys positions itself as a lifestyle-focused retailer aiming to enhance the shopping experience for a diverse customer base, thereby fostering brand loyalty and community involvement.

TILLY'S, INC.

10-K / April 10, 2025

10-K / April 11, 2024

10-K / April 10, 2025

Company Overview Summary

Business Description

Products and Brands

Financial Highlights

Employees

Customer and Market

Store and Operations

Business Strategy

Key Performance Indicators