A global consumer products company engaged in the design, development, manufacture, marketing and sale of apparel, footwear and related products and digital/connected services through wholesale, direct-to-consumer and digital channels.

# Company

This summary is based on the table of contents of an annual report (Form 10-K), with a focus on Part I, Item 1 (Business) and related sections.

## Business scope and activities

- General operations and business overview
- Product development and portfolio
  - Products
  - Product design and development
- Commercial activities
  - Marketing and promotion
  - Sales and distribution
- Supply chain and quality
  - Sourcing
  - Manufacturing
  - Quality assurance
  - Inventory management
- Intellectual property management
- Competitive landscape and market positioning
- Sustainability initiatives and reporting
- Human capital management (workforce, HR policies, programs)

## Governance, risk and disclosures

- Governance and leadership
  - Executive officers
  - Investor relations and disclosures
- Risk and governance disclosures
  - Item 1A. Risk Factors
  - Item 1B. Unresolved Staff Comments
  - Item 1C. Cybersecurity
- Legal and compliance matters
  - Item 3. Legal Proceedings

## Properties and special disclosures

- Real property and physical assets
  - Item 2. Properties
- Special disclosures
  - Item 4. Mine Safety Disclosures (indicating potential involvement in mining operations or related facilities)

The company provides comprehensive details on its business operations, product offerings, supply chain, market position, sustainability efforts, and financial performance, but specific quantitative data like revenue, employee count, and customer numbers are not included.

# Company Overview

The provided content does not include specific details such as the number of customers, employees, revenue, or income. Instead, it outlines the structure and key topics covered in the company's report, focusing on various operational areas. Based on the available headings, we can infer the company's areas of activity and organizational focus:

- **Business Description**  
  The company provides detailed sections on its overall business operations including its products, marketing and promotion strategies, sales and distribution channels, and product design and development processes.

- **Product Offerings**  
  Specific information about the types of products offered is included, with an emphasis on product design and development.

- **Supply Chain and Quality Control**  
  The company discusses sourcing, manufacturing, and quality assurance practices.

- **Inventory and Intellectual Property**  
  Management of inventory and intellectual property rights are addressed.

- **Market and Competitive Environment**  
  The report covers competition the company faces and how it positions itself within the industry.

- **Sustainability and Human Capital**  
  The company's initiatives in sustainability and human capital management are highlighted, along with information about its executive officers.

- **Legal and Regulatory Disclosures**  
  Sections include legal proceedings, mine safety disclosures (if applicable), cybersecurity, and other regulatory matters.

- **Additional Topics**  
  The report structure includes risk factors, properties, staff comments, and available information for investors.

---

**Note:** No specific quantitative data such as revenue, number of employees, or customer count is provided in the excerpt.

Under Armour, Inc. is a leading developer of branded performance apparel, footwear, and accessories aimed at enhancing athletic performance and inspiring innovation.

# Under Armour, Inc.

## Company description
Under Armour, Inc. designs, markets, and distributes performance apparel, footwear, and accessories intended to enhance athletic performance. The company uses moisture-wicking fabrics engineered for different climates and serves athletes at all levels, from youth to professional.

## Key metrics
- Incorporation: Founded in 1996 in Maryland  
- Employees: Approximately 15,000 teammates worldwide, including about 10,500 in Brand and Factory House stores and roughly 1,200 at distribution facilities; about 6,800 are full-time employees  
- Market presence: Operations across North America (61% of net revenues), Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America  
- Total revenue: Approximately $5.7 billion for the fiscal year ended March 31, 2024  
- Net income: $232 million for the fiscal year ended March 31, 2024

## Product categories
1. Apparel (66% of net revenues): Athletic clothing engineered for performance, available in various styles and fits to enhance comfort and mobility.  
2. Footwear (24% of net revenues): Products for running, training, basketball, cleated sports, and outdoor applications, featuring advanced cushioning technologies.  
3. Accessories (7% of net revenues): Athletic performance gloves, bags, headwear, and socks.  
4. Licensing (2% of net revenues): Fees from licensees for the use of Under Armour trademarks on products.

## Sales channels
- Wholesale (57% of net revenues): Sold through national and regional sporting goods chains, specialty retailers, and institutional athletic departments.  
- Direct-to-Consumer (41% of net revenues): Sales through Brand and Factory House stores and e-commerce platforms.

## Strategic focus
- Expand direct-to-consumer sales  
- Enhance digital engagement with consumers  
- Execute initiatives across key areas, including women's apparel and footwear

## Financial highlights — Fiscal 2024
- Total net revenues: $5.7 billion, down 3.4% year-over-year  
- Cost of goods sold: Approximately $3.1 billion  
- Gross profit: $2.6 billion; gross margin 46.1% (up 130 basis points year-over-year)  
- Selling, general, and administrative expenses: $2.4 billion, up 0.9%  
- Operating income: $229.8 million, down 12.8% year-over-year

## Risks and challenges
- Variability in consumer discretionary spending due to economic conditions or inflation  
- Intense competition in the athletic performance market  
- Fluctuations in raw material costs and supply chain complexity  
- Talent retention and management of internal controls

## Upcoming developments
- On May 15, 2024, the Board of Directors authorized a share repurchase program of up to $500 million of Class C Common Stock to support shareholder value.

Under Armour continues to pursue growth through operational and strategic initiatives while managing risks inherent to the athletic apparel industry.

Under Armour, Inc.

10-K / May 19, 2026

10-K / May 22, 2025

10-K / May 29, 2024

10-K / May 19, 2026

Company

Business scope and activities

Governance, risk and disclosures

Properties and special disclosures