Xcel Brands, Inc. is a media and consumer products company focusing on design, licensing, marketing, and social commerce of branded apparel, accessories, and home goods, with strategic acquisitions and a licensing plus business model.

# Xcel Brands, Inc. - Company Overview

## Business Focus
- **Type:** Media and consumer products company
- **Core Activities:**
  - Design, licensing, marketing, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods, and other consumer products
  - Acquisition of consumer lifestyle brands

## Business Model
- Operates a **"licensing plus"** model focusing on:
  - Licensing brands for sale via interactive television (QVC, HSN, JTV, etc.)
  - Licensing brands to retailers for consumer sales
  - Licensing to manufacturers and retailers for distribution through e-commerce, social commerce, and brick-and-mortar stores
  - Strategic acquisition and integration of new brands

## Brands and Distribution
- **Wholly Owned Brands:**
  - Halston, Judith Ripka, C Wonder
- **Partnership/Co-branded Brands:**
  - TowerHill by Christie Brinkley (launched May 2024)
  - LB70 by Lloyd Boston (launched August 2024)
- **Other Managed Brands:**
  - Longaberger (50% ownership in Longaberger Licensing, LLC)
  - Isaac Mizrahi (17.5% ownership in IM Topco, LLC)
  - Interest in ORME Live Inc., a social commerce/social media marketplace launched April 2024
  
## Customer Reach & Digital Presence
- **Retail Sales via Live Streaming in Interactive TV & Digital Channels:** Over **$5 billion**
- **Social Media Followers:** Over **5 million** across Facebook, Instagram, TikTok

## Employees & Revenue
- **Number of Employees:** **21** (as of December 31, 2024)
- **Revenue (2024):**
  - Net licensing revenue: **$7.91 million**
  - Net product sales: **$0.35 million** (mainly residual inventory)
  - **Total Net Revenue:** **$8.26 million**
- **Historical Income:**
  - Net loss for 2024: approximately **$22.4 million**
  - Net loss for 2023: approximately **$22.2 million**
  
## Strategic Goals
- Organic growth of existing brands
- Development and launch of new brands in social commerce
- Acquisition and integration of additional brands
- Leveraging social media, live streaming, and innovative sales channels to build diversified consumer brands

*Summarized from the company's Form 10-K filing, including details on their brands, operations, financial performance, and strategic focus.*

Xcel Brands, Inc. is a media and consumer products company focusing on the innovative sale of branded products through social commerce and interactive platforms.

# Xcel Brands, Inc.

Xcel Brands, Inc. is a media and consumer products company focused on the design, licensing, marketing, live streaming, and social commerce sales of branded products. Founded in 2011, the company aims to reimagine shopping, entertainment, and social media as social commerce.

## Business activities
- Product categories: branded apparel, footwear, accessories, fine jewelry, home goods, and other consumer products.
- Brand portfolio:
  - LOGO by Lori Goldstein
  - Halston (including Halston Heritage and other labels)
  - Judith Ripka (fine jewelry)
  - C Wonder
  - Longaberger
  - Isaac Mizrahi (30% retained interest after selling a majority stake)
  - TowerHill by Christie Brinkley (launching May 2024)
- Xcel owns some brands outright and operates joint ventures, using those partnerships for product distribution and marketing.

## Operations and sales channels
- Sales strategy: multi-channel approach using interactive television, digital live streams, social commerce, traditional retail, and e-commerce.
- Customer reach: the company's brands have generated over $5 billion in retail sales via live streaming on interactive television and digital channels.
- Social media presence: the brands collectively engage more than 5 million followers across Facebook, Instagram, and TikTok.

## Financial performance
- Employees: as of December 31, 2023, Xcel Brands had 34 full-time employees and 2 part-time employees.
- Revenue: for the year ended December 31, 2023, approximately 34% of total net revenue came from licensing income through agreements with Qurate (QVC, HSN); 9% of total net revenue was attributable to the Halston Master License.
- Retail contracts with established licensees contribute to the company's licensing revenue streams.

## Strategic goals
- Growth: pursue organic growth within existing brands, develop new brands suited for social commerce, and acquire brands that align with long-term objectives.
- Operational model: maintain a "working capital light" approach by licensing most wholesale and direct-to-consumer operations to minimize inventory investment.

## Recent developments
- Launched new master license agreements in 2023 to streamline operations for high-profile brands.
- Plans to use ORME, a social commerce marketplace, to broaden customer engagement channels.

Xcel Brands integrates traditional retail practices with social commerce to reach diverse customer bases across multiple channels.

XCel Brands, Inc.

10-K / May 28, 2025

10-K / April 19, 2024

10-K / May 28, 2025

Xcel Brands, Inc. - Company Overview

Business Focus

Business Model

Brands and Distribution

Customer Reach & Digital Presence

Employees & Revenue

Strategic Goals